Update: My 2 Scents on Home Branding (Plus One)

Posted by Steve Kleber on Jul 18, 2011

stack of New York Times newspapers

Welcome to the Kleber & Associates blog! Here’s the latest on My 2 Scents on Home Branding (Plus One)


Last year I shared with you my thoughts on using scents to brand the home. Most people choose scents for their home like fresh air, clean linen, coffee, or apple pie. But now there is one more scent in a long line of unusual fragrances that can make your home smell like The New York Times. Maybe you have fond memories of thumbing through the comics section on Saturday mornings or your parents reading The Times every evening. If so, there is finally a candle that can evoke those fond memories in your own home.

Is there any other unusual scents you have seen or would like to see sold as a home fragrance?

This entry was posted by Steve Kleber on Monday, July 18th, 2011 at 8:30 am and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.