The wait is over for Verizon customers ready for iPhone

Posted by Steve Kleber on Jan 14, 2011

For many, the light at the end of the tunnel is upon us! For anyone who does not have AT&T as their cell phone provider and has clamored for an iPhone, the wait is over.

Starting February 10, the iPhone 4 will be available through Verizon Wireless, as Apple ends its exclusive deal that has been in place since 2007 with AT&T to offer the popular smartphone.

Apple will unveil some new features in the Verizon iPhone, such as a faster network and a mini Wi-Fi hotspot, which can connect up to five nearby devices.

The phone will be available to qualified Verizon customers on the Web a week early, then the main public will have access to the iPhone on the February 10th dropdate.

What do you think: Smart move on AT&T’s part, or poor choice in losing brand leverage?
Verizon customers: Are you getting in line?

This entry was posted by Steve Kleber on Friday, January 14th, 2011 at 1:59 pm and is filed under Advertising, Brand Management, Marketing, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.