Using Twitter to Reach Specific Target Audiences

In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice.Untitled

Since its launch in 2006, the micro-blogging website has grown to over 200 million active users. With such a large user base, Twitter has become one of the prime social media venues for advertising.

Twitter advertising has been available since December 2011. Since then, advertising on Twitter has evolved into a system that makes advertising, and evaluating its results, easier than ever. Read more…

Future of Instagram for Advertising and Marketing

Instagram began as an IOS-only photo sharing app in 2010. It has since evolved into a massive social network with a large Web and Android presence involving a total user base over 200 million. It’s therefore no surprise that Instagram has developed new advertising opportunities for businesses by introducing sponsored posts for brands to better reach their ever-expanding user base. Sponsored posts have been launched on a test basis a number of times, but the results are promising for the future of paid marketing on Instagram.ig-logo

The first brands to try paid marketing on Instagram saw great success in terms of engagement and awareness. One of the guinea pig brands, Ben & Jerry’s, reached 9.8 million people with its sponsored post in an eight day period. Another brand, Lexus, gained 3,862 new followers on the day of the ad campaign. Read more…

Pinterest Promotions: New Ad Avenue for Home and Building Products

Pinterest has started offering paid ads on their site and allowing companies to pay for promotions, or upgrades to visibility, on their posts, or “Pins”. Many brands have already been allowed to test promoted pins and are heavily invested in this new way of marketing. Notwithstanding, challenges remain to be overcome, such as user response and proof of profitability.256px-Pinterest_Shiny_Icon.svg

Pinterest is a tool used to share and save bookmarks visually instead of in list format. Its primary use is as a visual discovery tool that can be employed to manage ideas, interests and projects. Users upload, sort, save and manage pictures as well as other forms of content on “pinboards”, Pinterest’s name for user created collections of content. Launched in March 2010, Pinterest has grown to have over 70 million users worldwide as of July 2013. Pinterest’s userbase consists of 83% women and 17% men and thus caters strongly to its mostly female user base in terms of features and layouts.

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Ad Tracking: Consumer Service or Breach of Privacy?



Have you ever felt as though advertisers are following you, as if they know what you’re interested in even before you do? As technology advances, so does the ability for companies to reach their consumers. This includes the sense that advertisers are looking over our shoulders. In a way it’s because they are, using Ad Tracking or the less frightening term “Interest Based Ads”.

For example, have you ever shopped for something on Amazon, then moved on to another webpage only to find ads similar to what you had just been shopping for? Google accumulates your search history and then using keywords identifies what ad opportunities may appeal to you. In this way they can attempt to predict what ads you will be most receptive to. This, in turn, benefits both the company (in this case Amazon) as well as Google, who Amazon pays to track and acquire your web history. However, Google then shares your data with other companies, as well. If you searched on Amazon for designer kitchen faucets, you can expect to see a few Delta faucet ad in the near future, in addition to other similar Amazon listings. In order to accomplish this, Delta Faucet has identified its keywords such as sink faucet, kitchen faucet, and other competitive words, which Google monitors along with your search history to help market ad-based products more effectively to you. So when you search on Amazon for a fancy faucet, you trigger both Amazon and Delta faucets keywords. Read more…

Marketers Look to Children’s Books for Inspiration

Welcome to the Kleber & Associates blog! Marketers Look to Children’s Books for Inspiration.  Here’s the latest.

What types of marketing techniques will really help your product stand out?  A recent article, “Pat the Bunny-It Can Help Your Agency,” gives us some insight on why stepping outside of the box is a great option for marketers.  Trying to gain the attention of a child is no easy task.  Children’s book authors and illustrators have the daunting task of creating something that will keep a child’s focus for more than two minutes.  “Pat the Bunny” is a popular children’s book that allows for an interactive experience, engaging children through their sense of touch.

Similarly, Dr. Seuss used vivid imagery to attract the attention of young children.  The bright colors and unique illustrations in his books can bring excitement to any child’s face.  So what does this have to do with marketers today?  Gaining the attention of a prospective client requires more than just words on a screen.  Much like children, audiences want to see something that stimulates their senses.  Marketers want their products to be remembered.  By simply adding an image or video to an email, you create a visually appealing experience for the viewer.  Add some creativity to those emails that may otherwise be overlooked… you may even create a long lasting impression on your clients.

Is There an App for That?

Welcome to the Kleber & Associates blog! Is There an App for That?  Here’s the latest.

How often do you use your smartphone in place of your computer to surf the Internet?  Smartphone technology is very well suited for those of us on the go. The common saying “there’s an app for that” may be more true than we might believe.  With a simple touch of the screen, we are able to gather information all over the web.  Companies are learning that the integration of mobile websites and apps can have a positive impact on business.  The goal of any successful mobile website or app is to create a pleasant experience for the customer, with one of the most important factors being easy navigation.

As technology advances at the pace of a freight train, it’s important that companies are able to keep up. The article “IKEA Rolls out iAd Campaign to Drive App Downloads” gives some insight into IKEA’s clever use of mobile apps.  The home furniture and accessories brand released its 2012 catalogue, which can now be viewed via a mobile app.  After clicking on the IKEA’s iAd, you are sent directly to the Apple App Store where the catalogue can then be downloaded for free.  The convenience and availability of mobile apps attracts customers and can therefore boost a company’s sales.

Target is also a big advocate on marketing through the use of mobile technology.  According to “Why Retailers Should Integrate Mobile Device Technology into Their Marketing Strategy,” Target uses a variety of mobile app strategies to attract customers.  If a customer is shopping at any Target store, he or she can use the barcode scanner on the Target mobile app to scan a product, which will result in detailed information about that product.  Both Target and IKEA are successful retailers that are taking necessary steps to expand their respective brands.  What other companies do you notice that are exercising smart mobile marketing campaigns?

Marketing Home Products Through Facial Expressions

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Through Facial Expressions

If consumers really said what they were thinking, marketing to them would be so much easier, wouldn’t it? recently debuted an app that takes us one step closer to getting inside the mind of the consumer. The facial expression reader app, developed by Affectiva and the MIT Media lab, asks participants to turn on their Web cams and watch video ads while the app gathers data about their facial expressions and reactions.

This technology was originally developed at MIT to help people who have difficulty reading emotion, but is now being commercialized with the potential to aid marketers with everything from their calls to action to analyzing and changing product offerings based on how users respond.

Imagine if every company with an online presence had the ability to implement this technology on its website. Businesses would essentially be able customize what each user sees. For example, say a user is watching a video with information about granite countertop “A,” and he smiles; the facial recognition technology analyzes that data and could send the user to a page with more information about that particular product or even directly to the purchase page. The same situation could apply if a user looks confused or discouraged; the app reads the expression and adjusts information accordingly by changing products, providing additional information or sending the user to a different page. With this technology, organizations will essentially be able to sell online almost the same way they would in a face-to-face setting. Being able to read an expression and adjust your “pitch” through a website would be revolutionary!

Additionally, the analytics that would result from this technology would be incredibly beneficial. Organizations would be able to gather data about what products, pages and/or information that viewers are most interested in, least interested in, most confused about, and where the drop off occurs. Being able to gather this data and build a better offering gives online business a new dimension. Every industry, including the home and building industry, could greatly benefit from the opportunity that this face recognition technology could provide.