Super Sunday Branding

Posted by Steve Kleber on Feb 02, 2011

Welcome to the Kleber & Associates blog! Here’s the latest on Super Sunday Branding


It’s what they work hard for all year long. And Super Bowl Sunday is their time to shine. No, not the football players…  advertising execs! With well over 100 million viewers, advertisers intend to strut their best stuff on the biggest television advertising day of the year.

Brands such as Budweiser, Go Daddy, Coca-Cola and E*Trade typically top the “best of” charts, and arguably generate the most commercial buzz year over year. This year, Go Daddy, GM and Lipton seem to be making the most interest, at least pre-game. Not so shockingly, Go Daddy will likely run a commercial starring scantily clad women such as racing star Danica Patrick and fitness guru Jillian Michaels. GM will get the most coverage with eight commercial spots pre, during and post-show, as well as its convertible prize to the game’s MVP. Celebrities such as Justin Bieber, Eminem, Kim Kardashian and Ozzy Osbourne are rumored to make cameos in select commercials as well.

When these spots go for anywhere between one and three million dollars, and an estimated audience of 106 million-plus, we’re sure to see at least a few gems this coming Sunday.

Which ads are you looking forward to? What are some of your favorites from years past?

This entry was posted by Steve Kleber on Wednesday, February 2nd, 2011 at 12:06 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.