Strive on with diligence

Posted by Steve Kleber on Oct 19, 2010

“Chaos is inherent in all compounded things. Strive on with diligence.” [Buddha]

During this decade, we’ve found ourselves exposed to incredible challenges, as both a society and an economy. Our markets, fortunes and wellbeing have been a lot like eating shellfish: what goes down…can come back up.

In the last year, the signs of economic recovery are certainly clear, though measured. Factories and inventories are operating closer to pre-recession levels, homebuilding numbers are rising and we’ve had a third straight quarter of expanding GDP. The economy’s rebound has even caught the attention of Berkshire Hathaway’s Warren Buffet who, with a significant exposure to home product brands, said recently, “I see our businesses coming back almost across the board.”

Many people consider this past decade the worst ever and perhaps it has been a bit of a downer, but not without significant triumphs. Look no further than the Green movement and the awareness raised for sustainable living for an example of progress. Technology has made incredible leaps as well. (What cell phone were you using in 1999?!) And, of course no decade recap would be complete without noting the rise of everyone’s favorite buzz word: social media.

In fact, I believe social media to be the single most exciting innovation of the decade. Never before have individuals held such connectivity. With the ability to make your voice heard comes significant power, as an individual, consumer, business or marketer. Now more than ever before, if what you’re saying matters, you will be heard.

In more recent news, we have experienced the best September in the stock market in 71 years and many signs are pointing to a more widespread economic stabilization. While the recovery will be measured in pace, it will also be predicated on sustainable practices, manageable consumption trends, and improved business efficiency. The pitfalls of this decade have tested us, but they have also made us resilient. We’ve been forced to become more innovative, more balanced, and most definitely, more humble.

Check out other responses to this week’s Let’s Blog off topic, Is there a reason to be optimistic?, here: www.letsblogoff.com.

This entry was posted by Steve Kleber on Tuesday, October 19th, 2010 at 1:25 pm and is filed under Housing Market, Miscellaneous, Public Relations, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

6 Comments : Leave a Reply

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  2. Thank you for the very analytical approach to the topic and of course I agree with you completely on the Social Media aspect. And I believe we “ain’t seen nothing yet” where social media is concerned. Because while just about all of use are capable of handling a tweet, most of us, PR agents and pros in all industries have yet to figure out how to correctly analyse and as a result monetize. That’s what the next ten years are for I’d say. Exciting opportunities lie ahead.

  3. Chamois says:

    Excellent points. We are making a comeback – “on the rise,” so to speak. And I wholeheartedly agree with your stance on social media. It is amazing how quickly and efficiently we can share information now, definitely something worth noting.

  4. […] Marketing Home Products […]

  5. Steve Mouzon says:

    Agreed on social media, Steve! A few blog posts over the past few weeks on social media, especially as it pertains to sustainability:
    Social Media and Living Traditions: http://bit.ly/9gnL2n
    The Importance of Blogging:
    http://bit.ly/afiNbF
    What Should Students Do Now?
    http://bit.ly/bOOoRK

  6. Great summary, Steve. I think the stage has been set for really great things to come. Like you said, we’ve been humbled, forced to create a better reality, and given tools (like social media) to deliver …