Search Plus Your Brand, part 2

Posted by Steve Kleber on Jan 31, 2012

Welcome to the Kleber & Associates blog! Here’s the latest on Search Plus Your Brand, part 2

 


Yesterday, we dove into Search Plus Your World (catch up here if you missed it).

Here’s how this new social searching platform can have great potential for your brand:

Let’s say John Doe is looking to remodel his bathroom. Because Google is the largest search engine, we’ll assume he uses Google to search out how-to tips and product recommendations. For now, let’s assume that John Doe has a Google account. On his personal search page he sees a few of the people in his circles have +1’d a particular brand of paint and added photos to Google+ of remodeling projects they have completed using certain floor tiles. John Doe also added The Home Depot to his circles and sees posts from them about bathroom remodeling tips including videos they posted to YouTube.

Now let’s assume that John Doe doesn’t have a Google account. He searches for the same keywords and in the right hand side bar he sees several Google+ profiles from prominent remodeling companies and DIY stores. Next to some of the search results he sees a picture of the person or brand who authored the post.

Because people trust people they know and because the human eye is naturally drawn to pictures as opposed to text, the search results that are associated with a Google profile will most likely get more hits than those that are not. If your brand has a Google profile and is using it to its full potential, you could start seeing the benefits of Search Plus Your World very soon.

This entry was posted by Steve Kleber on Tuesday, January 31st, 2012 at 8:15 am and is filed under Research, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.