Marketing Home Products to “Lite Green” Consumers
Posted by Steve Kleber on Jun 11, 2009
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to “Lite Green” Consumers
Small Steps to Take for a Sustainable Future
The emerging environmental awareness throughout America is quickly becoming mainstream. Finding ways to sustain the quality of life for the future has spurred an interest in the development of green products and services for the home that has expanded beyond the basics to an incredible range of innovations. Those in the home and building channel have an excellent opportunity here.
Not Just for Tree-Huggers Anymore – Green is Now Hip!
From die-hard environmentalists to dabblers, the proponents of a lasting future vary as much as their ideas on how this will be achieved.
One hot, trendy movement for those who want to take part but are not environmental junkies, is known as “lite” green. Lite green is a sort of “walk before you run” approach to showing concern for the environment. With the lite green movement, grassroots activism and progressive politics are not the mainstay. They are an emerging market of savvy buyers of green products.
How to be Lite Green
The lite green movement basically calls for a simple approach to an environmentally-sound living. Some examples of baby steps to take follow.
- Clean the home with green products
- Purchase a hybrid car on the next car purchase
- Purchase organic foods and coffee
- Support companies that use environmentally safe practices
- Install energy efficient appliances
Fortunately, more and more U.S. companies now understand the importance of the environment. Those who wish to add ecological amenities to their homes while doing it in a cost effective way can find information on the Web including a plethora of blogs that promote the “green” way of life.
Some Simple Green Steps for Your Ecologically-Sound Home
- If you don’t have one already, contact your local county representative to get involved in the recycling program.
- Purchase your local grocery store’s reusable bag in place of plastic and paper bags.
- When you leave your home, set your thermostat to 68 in the winter and 79 in the summer.
- Turn of the lights when leaving a room, install automatic lighting controls or use renewable energy sources like solar panels.
- Install roof ventilation to assist in home and office cooling.
- When painting, only use low VOC paint products.
- Install ceiling fans to avoid running the air all the time.
Every step you take in your home helps to sustain the environment for the future. Whether you take a lite green approach or follow a more comprehensive green strategy, everyone’s efforts make a world of difference.