Marketing Home Products to Improve Indoor Air Quality

Posted by Steve Kleber on Jul 30, 2009

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Improve Indoor Air Quality 


Surprisingly, the awareness of pollutant-free indoor air is not as prevalent as other green issues today. According to the World Health Organization, deaths related to indoor air pollution are much higher than those linked to outdoor air pollution, even in the most contaminated cities.

Other research conducted by the Environmental Protection Agency (EPA) found that the majority of Americans spend 90 percent of their time indoors, meaning polluted indoor air is a common health hazard and is vitally important to your health. This information is just as important to those in the home and building channel, especially when marketing green products.

Check out the seven tips we’ve listed below to safeguard the home from adverse effects of poor indoor air quality.

 

1.  Know what’s going on in your home
At-home test kits help determine the average temperature of your home, carbon monoxide levels, humidity and air movement. Carbon monoxide exposure indoors at home is annually responsible for more than 280 American deaths and 9,000 emergency room visits. Purchasing a carbon monoxide detector is the best way to make certain you’re protected from the invisible killer.

 

2.  Maintain a spot free, sanitary home
Dust and dirt are the most widespread origins of poor indoor air quality. That means you must frequently clean all areas of your home, especially windows, air ducts and ceiling fans.

3.  Circulate your home’s air
Keep indoor air moving. Stagnant air means harmful pollutants can get embedded in clothing, carpeting and furniture. Installing a ventilation system helps improve airflow, subsequently enhancing indoor air quality. But remember, allowing mold and mildew to grow within your in-duct HVAC systems will increase pollutants if not kept clean and well maintained.

 

4.  Keep away wetness
Mold and mildew growing from excessive moisture will decrease the air quality within the home. This is most prominent in bathrooms, kitchens and basements because these rooms are easily heated and collect the most moisture. Properly ventilate these rooms with a fan or ventilation system.

5. Purchase an air purifier
These eliminate both odors and chemicals from the air. Just like a ventilation system, an air purifier must be frequently cleaned and well maintained to maximize effectiveness and not cause reverse effects on the quality of the air you breathe.

 

6.  Choose reduced VOC products
According to treehugger.com, indoor environments are where volatile organic compounds (VOCs) are most dangerous to us. They are often found in household products such as paint, wax, varnish and cleaning products. Researching alternative products that have low or no VOCs is the best way to limit the amount in your home.

7.  Be knowledgeable about your indoor air
Playing an active role and becoming educated about what you can do to improve your indoor air quality will pay dividends in the future. Implementing some of the suggested tips above will allow for immediate health benefits for you and your family. It’s worth it.

This entry was posted by Steve Kleber on Thursday, July 30th, 2009 at 10:42 am and is filed under Green Initiatives, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.