Is There an App for That?
Posted by Steve Kleber on Sep 29, 2011
Welcome to the Kleber & Associates blog! Is There an App for That? Here’s the latest.
How often do you use your smartphone in place of your computer to surf the Internet? Smartphone technology is very well suited for those of us on the go. The common saying “there’s an app for that” may be more true than we might believe. With a simple touch of the screen, we are able to gather information all over the web. Companies are learning that the integration of mobile websites and apps can have a positive impact on business. The goal of any successful mobile website or app is to create a pleasant experience for the customer, with one of the most important factors being easy navigation.
As technology advances at the pace of a freight train, it’s important that companies are able to keep up. The article “IKEA Rolls out iAd Campaign to Drive App Downloads” gives some insight into IKEA’s clever use of mobile apps. The home furniture and accessories brand released its 2012 catalogue, which can now be viewed via a mobile app. After clicking on the IKEA’s iAd, you are sent directly to the Apple App Store where the catalogue can then be downloaded for free. The convenience and availability of mobile apps attracts customers and can therefore boost a company’s sales.
Target is also a big advocate on marketing through the use of mobile technology. According to “Why Retailers Should Integrate Mobile Device Technology into Their Marketing Strategy,” Target uses a variety of mobile app strategies to attract customers. If a customer is shopping at any Target store, he or she can use the barcode scanner on the Target mobile app to scan a product, which will result in detailed information about that product. Both Target and IKEA are successful retailers that are taking necessary steps to expand their respective brands. What other companies do you notice that are exercising smart mobile marketing campaigns?