Right at Home: Why Marketing Your Own Products is Number One

Posted by Steve Kleber on Mar 17, 2009

Don’t Let Fear and Anxiety Paralyze Your Brand

Are you anxious about the future of your business? Are you distressed about current layoffs or the prospect of potentially letting go valuable employees? Are you fearful about making vital budget decisions that will undoubtedly impact your bottom line? Are you wary about new governmental policies and plans that could adversely affect your business? Did you answer yes to any or all of these questions?

If so, you’re not alone.

The current economic and financial crisis has the majority of business owners panicked about the future. Yet if you let fear and anxiety take over your business, you’re paralyzing the one thing that will keep your business afloat . . . your brand.

As business leaders and corporate marketers, communication is more important now than ever. Why? It’s times like these that businesses have the highest level of vulnerability and opportunity.

In desolate economic times, it’s human nature to look at the glass half empty, but next time, ask yourself:  are you reacting out of fear? Or are you doing what’s in the best interest of your brand?

David Rockefeller once said, “Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.”

This entry was posted by Steve Kleber on Tuesday, March 17th, 2009 at 4:05 pm and is filed under Brand Management. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.