IKEA’s Klippbok: Inspiring virtual visualization
Posted by Steve Kleber on Dec 14, 2012
Welcome to the Kleber & Associates blog! Here’s the latest on IKEA’s Klippbok: Inspiring virtual visualization
There’s nothing like trying a product or service before committing. Companies have used this approach for years to gain and maintain customers in highly competitive markets. Think about the impact of trying a free lotion or test driving a car at the dealership. At the very least, these free experiences pique interest, which may lead to sales, a company’s main goal. Experience is everything and although the concept of “try before you buy” is not a new one, companies are being forced to get creative in a culture where people use computers, phones and tablets to connect to the world. This makes conversations with customers more difficult than ever, leaving companies wondering what to do next.
Home product companies can look to IKEA for a little inspiration. Always thinking of new ways to reinvent themselves, IKEA has done a brilliant job of marketing themselves as an industry leader. The inexpensive and modern furniture they produce can be found in just about any home. From friends and family to coworkers, there’s something for everyone at IKEA. Their signature store showcases room setups meant to inspire on-the-spot buying.
For those that would rather explore in pajamas, the retail giant recently introduced Klippbok. Swedish for “scrap book,” the new website and iPad app allows users to create mood boards by dragging and dropping items onto a blank page. Mix and match different items to create the perfect room or experiment with different color swatches for the perfect sofa, Klippbok is a fun way to explore IKEA’s offerings. Best of all, it enables customers to imagine what different pieces of furniture and accessories would look like in their own homes.
Check out the app here:
Do you know of other companies creating awesome, interactive experiences for their customers online? Share them with us in the comments below.