Harvard Releases Good News for Social Marketers

Posted by Steve Kleber on Dec 23, 2010

The Harvard Business Review’s January-February issue, just released, states that multi-taskers may be advertisers’ best audience. It states that “People are combining TV watching and internet use in ways that could be highly valuable to advertisers.” Between laptops,  smart phones, televisions, and tablets, consumers now typically cram as much as 12 hours of media exposure into nine hours of media consumption, the report states.

This entry was posted by Steve Kleber on Thursday, December 23rd, 2010 at 9:26 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.