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	<title>Marketing Home Products</title>
	<link>http://www.marketinghomeproducts.com</link>
	<description>“Building Better Brands that Build a Better Home”</description>
	<lastBuildDate>Tue, 31 Aug 2010 18:50:18 +0000</lastBuildDate>
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		<title>The pets are fed… We’re doing OK.</title>
		<description><![CDATA[
			
				
			
		
In today’s world of penny-pinchers, it’s not too uncommon to spend Sunday afternoons with your family cutting coupons instead of swiping your credit card at high-end department stores. From families to business owners, everyone is looking to save a few bucks.
Most people don’t need to be reminded that we’re in a recession. The media does [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/08/31/the-pets-are-fed%e2%80%a6-we%e2%80%99re-doing-ok/</link>
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		<title>Social Network Marketing and Email Marketing: The Perfect Pair</title>
		<description><![CDATA[
			
				
			
		

During this time when using social media for marketing seems to be all the rage, it’s sometimes easy to forget e-mail marketing. Email marketing typically takes a backseat to social networking. Nielson stats say that people have been spending less time using e-mail and more time on social media sites such as Twitter, Facebook and [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/08/30/social-network-marketing-and-email-marketing-the-perfect-pair/</link>
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		<title>The New Color of Tradeshows</title>
		<description><![CDATA[
			
				
			
		
Let’s face it: going green is here to stay.
Most have joined the eco-bandwagon, somehow incorporating green living into their ultra busy lives. Whether it’s a simple change like composting or an extreme decision like installing solar panels on their roofs, people are obsessed with reducing their carbon footprint. Unlike most fads, green living has been [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/08/24/the-new-color-of-tradeshows/</link>
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		<title>Marketing Home Products with the Grateful Dead</title>
		<description><![CDATA[
			
				
			
		
Lessons Learned from an Unforgettable Band

It’s not everyday that marketing efforts are deemed highly successful. Moreover, it’s not often that branding that breaks away from tradition is applauded.
Think about the corporate environment where using the wrong logo is frowned upon and letterhead is used for everything. Although conformational marketing has its merits, creativity is the [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/08/11/marketing-home-products-with-the-grateful-dead/</link>
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		<title>Marketing Home Products to Hispanic-Americans</title>
		<description><![CDATA[
			
				
			
		
Hispanics, as the largest minority in America, have tremendous buying power.  More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United   States, and embrace a new life they can create. However, marketers must remember that Hispanics also share a sense of pride in their heritage and [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/08/05/marketing-home-products-to-hispanic-americans-2/</link>
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		<title>Waste Not, Want Not &#8211; A Q&amp;A with Kessler</title>
		<description><![CDATA[
			
				
			
		
The home building industry has taken slow but sure steps towards more responsible building thanks to programs such as LEED for Homes and the NAHB’s Green Building program. Though the installation may be ‘greener’ these days, has the waste stream kept pace? We sat down with Miriam Zimms, LEED AP and Project Manager for waste [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/08/03/waste-not-want-not-a-qa-with-kessler/</link>
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		<title>The Next Step in Scent Marketing</title>
		<description><![CDATA[
			
				
			
		
Many say that the sense of smell is the most powerful sense  at recalling memories and emotions.  A few months ago, we  wrote a blog discussing smell as a current marketing tool and used in new  ways to market home products.
Well, it looks like Scent Marketing is being utilized on a  [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/08/02/the-next-step-in-scent-marketing/</link>
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		<title>LinkedIn as your Real Estate agent?</title>
		<description><![CDATA[
			
				
			
		
For those who say that social media is a fad might want to rethink their viewpoint the next time they sell their home.
LinkedIn has partnered with Rofo.com to create a real estate portal on LinkedIn, steering the real estate industry into social media.  The app will be called “Real Estate Pro,” and can be used [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/07/30/linkedin-as-your-real-estate-agent/</link>
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		<title>An Example to Follow</title>
		<description><![CDATA[
			
				
			
		
LEED homes are at the cutting edge of green home development, and now Habitat for Humanity is getting in on the action. The Habitat for Humanity covering the Greater Indianapolis area just launched a six-week build of a LEED (Leadership in Energy and Environmental Design)-certified home on Wednesday. Located on the 1300 block of Ninth [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/07/28/an-example-to-follow/</link>
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		<title>Lead Paint Fines on Hold for Now</title>
		<description><![CDATA[
			
				
			
		
In a fit of clarity and logic, the EPA will delay enforcement of a rule requiring contractors to take additional precautions when renovating houses where children could be exposed to lead dust from old paint until Oct. 1. Although the Senate passed a much-needed delay of the $37,500-per-day-per-incident fine, there are still more onerous points [...]]]></description>
		<link>http://www.marketinghomeproducts.com/2010/07/23/lead-paint-fines-on-hold-for-now/</link>
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