Drop the Ego: When to Take a Step Back and Delegate

Posted by Steve Kleber on Aug 21, 2007

Let’s face it, we all love to have our egos stroked and boast our own success, but there is a time when you need to realize that entrustment is key to being a good leader. And this specifically relates to those of you in higher-level management, president and CEO positions.

As the founder and president of my company, I’m the first person to admit the difficultly in taking a step back to empower others. It takes an immense amount of trust and confidence in your internal team and outside partners; however, once implemented, it creates a vast improvement in the overall success of your business and allows time for you to work on the business and not so much in the business.

Below are just a few reasons why allocation is so key to continuous business success:

You may not always be the best person for the job
If you’re in charge of everything, you won’t achieve anything – at least not effectively. Whether you create an internal team to manage the workload, or hire an outside partner, letting others provide valuable insight will broaden the reach of your efforts, whether they are sales, marketing, distribution or process driven.

In addition, this will allow you to focus your time and effort on other projects that fit your strengths. Just because your high up on the corporate ladder doesn’t necessarily qualify you to be involved in every task force.

Specifically related to the home industry, if you try to be the national sales manager, chief marketing officer and head of purchasing, you’ll only harm your company in the end. Do yourself and your company a favor and choose a designated leader for each of these positions. These chosen leaders will still report to you, but that doesn’t mean you have to be involved any more than in a leadership role.

Admit you don’t always know the answers
Trusting an outside perspective can get you on the fast track toward increased sales and market share. Especially in marketing, outsourcing this part of your business may be a good idea. Many times, internal employees are just too close to the business. Having a perspective that comes from outside your company’s four walls allows for strategic focus on your business and end-users.

Although you may know your business better than anyone else, marketing, advertising and PR agencies consist of dedicated professionals that specialize in the business of people. They are experts in creating and maintaining relationships with both key influencers in your industry and your target consumers.

Let it go!
If you’re not always focusing on strengthening your brand…you’re not only standing still, you’re moving backwards. Even the best CEOs, presidents and high-level managers cannot do it all, but you’d be surprised at how many try. Don’t be one of them. There are really innovative ways I’ve found to align values within our staff. Please let me know if we can share some of these ideas with you.

Interested in choosing a marketing agency that’s right for you? Click here. Check out other related industry articles by clicking here. 

This entry was posted by Steve Kleber on Tuesday, August 21st, 2007 at 1:39 pm and is filed under Advertising, Brand Management, Marketing, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.