From Classic to Tech-Savvy: How Will Marketing Home Products Follow Suit?

Posted by Steve Kleber on Mar 24, 2009

Brands are trading-up from their historic roots and traditional marketing methods to meet the appeal of today’s tech-savvy consumers. Take Rubik’s Cube for example.

This iconic brand of the 1970s has evolved from the original manual version to an ingenious touch screen opportunity—the Rubik’s TouchCube—that features sensor technology on all six sides, a motion-detecting accelerometer and colored lights in every square.

It makes you wonder—will we see a digital app for handheld devices like the iPhone and Blackberry to build impressive LEGO® creations or a digital adaptation of the popular 1940’s Slinky®? There’s already an online Magic 8 Ball . . .

This entry was posted by Steve Kleber on Tuesday, March 24th, 2009 at 9:31 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.