Trade Shows

The West Coast Swing – Kleber & Associates on the Streets of San Francisco for PCBC

It was an interesting blend on the streets of San Francisco June 25-26. On one end, thousands of IT developers crammed into the Moscone Center West for the annual Google I/O conference to hear “what’s next” from the web’s preeminent authority. One block over, thousands of building professionals and vendors filled the Moscone Center East to see the latest in home improvement and building materials at the 55th annual Pacific Coast Builders Conference (PCBC).

While certainly two distinct audiences, a common theme emerged from both events – how the next frontier of technology will impact our daily lives. While Google went big with wearable devices, PCBC was the stage for a variety of innovative products that meld smart technology, manufacturing and materials with functionality in today’s home.

Founded in 1959, PCBC has been a must-attend event for the industry with direct linkage into the lucrative California/western United States home building industry. The Kleber team walked the halls and visited dozens of booths, one of our work tasks actually, and collected our favorite products on display. We didn’t set any conditions on what we deemed “worthy” for this recap – just the products we found innovative given the show’s overall theme of “New Directions”.  Here were our top three –   We can’t wait to see what PCBC has in store for 2015.

Creative Mines
With a striking booth, lined with Ansel Adams-quality black and white stills of the company’s natural and crafted stone veneer products, Creative Mines made an impression on our team. The company, founded by former executives of El Dorado Stone, uses a proprietary mix- composed of 70 percent post-industrial content- that eliminates the need for smokestack-produced fly ash used by other manufacturers. A high-purity, natural pumice  high density pozzolan helps enhances compressive strength and improves durability.


The company also sources natural stone for applications but the crafted product, available in a variety of colors and textures, was as close to natural stone as we’ve found. The company prides itself on being independent from past inventory and outdated equipment so they can work directly with architects on cutting-edge design. The mix of modern production and expertise certainly shows – we struggled telling the difference between real and manufactured.



Seventy percent of homes in the United States have a Liftmaster garage door opener installed. Think about that – an amazing statistic we learned while visiting the company’s booth. While certainly no stranger to American homeowners, Liftmaster is not resting on its laurels. The company was touting their latest innovation which plays into the home automation movement. MyQ is a system that links your garage door opener with a intelligent communications solution accessible through your mobile phone and other linked accessories. With a home equipped with MyQ enabled devices, you can turn on lights, open the garage door remotely or even check to make sure it’s closed.  The company is now installing MyQ directly into four new models – meaning homeowners can purchase from the box solution versus piece milling an automation system. We found MyQ particularly interesting given the recent talk of Amazon’s use of drones for home delivery.  MyQ, linked with a camera, could conceivably open the garage door for delivery – all managed from your smart phone. The possibilities are intriguing to say the least.



Homebuilders all need land – you can’t pull up to a vacant lot and start throwing up a dwelling either. For decades, finding available land then planning out developments best suited for a particular demographic meant countless trips to the zoning and permits office of a particular county. Even then, the mainly paper-based system was rife with calculation errors and unclear information on the availability of a particular parcel and surrounding demographics.
Enter Zonda –  a truly game changing application for the iPad which harnesses the power of Meyers Research – a leading market research and advisory service for US Homebuilders- for canvassing,


evaluating and ultimately selecting land parcels for new home construction. Using GPS functionality, Zonda offers end-users real-time data, indices and analysis at the swipe of a finger.  The app can hone in by zip code on bustling areas and mine trends that ensure you’re buying lots in desirable selling points including schools, crime rates and job market conditions.  The searches are fully customizable with more than 270 fields and can be exported into a comprehensive report for potential investors.


The application offered an amazing interface with precision zoom, call out boxes and HD quality maps.  Even though we don’t focus in this particular area ourselves, we were blown away by the presentation and marveled at its future applications.

Top Products – Architectural Digest Home Design Show

Welcome to the Kleber & Associates blog! Here’s the latest on the Top Products at the Architectural Digest Home Design Show:

Housing From a New York Perspective
Although the housing start numbers came in slightly below expectations this week, there were nevertheless several important positive takeaways to salute. While new construction dropped slightly from 909,000 in January to 907,000 in February… new building permits rose 7.7%, to the highest rate since October and the second highest rate since the middle of 2009. According to the National Association of Realtors, the median existing home price in February was up 9.1% year over year.

What’s more, RealtyTrac reported that foreclosure activity in February fell to its lowest level in more than seven years. The combination of limited supply, recovering economic conditions with low rates and strong permitting bodes well for steady gains in construction activities during the upcoming spring and summer months. You wouldn’t know there were tensions in US-Russian diplomacy, Federal Reserve commentary or even missing airliners from New York fashion media. Instead, attention there this week was focused on the Architectural Digest Home Design Show – one of the year’s most important forums for what’s new and what’s next in Home and Building Products. In case you couldn’t be in attendance, below are our five favorite brands from the show.



Leading European appliance manufacturer, Blomberg debuted several innovative products for the US, including their new Four-Door Cooling Refrigerator. With proprietary Blue Light Technology to maintain the freshness and vitamin value of  fruits and vegetables as well as a Flexi Zone temperature control system that extends cooling from -10°F to +50°F, allowing for storage of fresh or frozen foods in a single compartment… this fridge is truly in harmony with today’s lifestyles.

Brown Jordan Outdoor Kitchens


Brown Jordan Outdoor Kitchens hosted several new stainless steel cabinet finishes, designed  for outdoor living enthusiasts looking for a splash of color. The display gave attendees a taste of the popular “inside/out” residential experience… complete with color-coordinated stainless steel cabinets, appliances and matching furniture. And  we were not the only fans of this exciting offering, as the brand won the coveted ASID Top Pick 2014 Award at the show.

Atocha Design


Retro was hot, from mid-century modern design to products that reminded us of simpler times — when vacuum tubes ruled the technology landscape. Made for vinyl enthusiasts and collectors, the Atocha Design Record Cabinet is designed to preserve your music collection while offering the elegance and aesthetics of hand-crafted furniture. Each drawer holds approximately 95 LPs (now being re-issued again, remember those?) and various models are available for holding CDs, 7-Crestron offered great insight into the true power of home automation technology. Motorized shades, automatic lighting, climate control, security and door locks were just some of the convenience features on display. The brand demonstrated how hand-held smart phone mobile devices can be used for a number of important tasks, including adjusting thermostats and remote locking and unlocking doors.


Motorized shades, automatic lighting, climate control, security and door locks were just some of the convenience features on display. The brand demonstrated how hand-held smart phone mobile devices can be used for a number of important tasks, including adjusting thermostats and remote locking and unlocking doors.

Walpole Outdoors

Walpole Outdoors brought to the event their new PVC Pergola product — echoing the overall show trend of alternative materials for traditional applications. PVC provides superior durability and resistance to the elements with the ability to color match to homeowner’s most exacting specifications. And to “top” things off, Walpole demonstrated a remote-controlled motorized, retractable ceiling screen… designed to deliver even further control over mother nature.



Kleber & Associates is an Atlanta-based integrated marketing communications agency serving the home and building products industry for 25 years. Visit the Kleber & Associates website for the latest news and information about marketing for home and building products for consumers, architects, builders, remodelers, designers and manufacturers. Through our marketing, advertising, public relations and digital marketing expertise — we build better brands that build a better home.

Top 10 Products At IBS/KBIS 2014


Welcome to the Kleber & Associates blog! Here’s the latest on  the Top 10 Poducts At IBS/KBIS 2014



Affectionately known as the “grandfather” of all the building professional trade shows, the International Builders Show (IBS) welcomed a new partner to the mix in 2014 with great results. The Kitchen and Bath Industry Show (KBIS), usually held in April, co-located with IBS for the first time in both the show’s storied histories with a renewed emphasis on design and construction. The combined show proved to be a hit in terms of attendance – preliminary estimates place the number at 75,000. Also, professionals had a rare chance to learn about design philosophy along with building products for an enhanced learning experience. Speaking of products, this year’s IBS-KBIS delivered. With more than 650,000 square feet of exhibitor space, companies were rolling out their latest and greatest for an eager crowd ready to “get back to business” in 2014.

So which ones stood out? We offer our top 10 favorites below. Read more…

International Builders’ Show 2014: Behind The Scenes at IBS/KBIS

Welcome to the Kleber & Associates blog! Here’s the latest on IBS 2014:


For the first time in years, the excitement surrounding the upcoming International Builders’ Show (IBS) is enormous. Typically attended by architects, contractors and developers, you too may have an interest in hearing more about what goes on behind the scenes at the show. Scheduled to run from February 2 – 4, IBS is co-locating with the Kitchen & Bath Industry Show (KBIS) at the Las Vegas Convention Center.

New for 2014, show-goers will have access to all exhibits including admission to a third show, the International Window Coverings Expo. Popular home and building trends expected at IBS/KBIS 2014 include:

  • Style-setting bath and kitchen furniture
  • Outdoor living appliances and cabinetry
  • New building materials and colors
  • Innovative apps for enhanced home automation
  • Social media engagement as popular as ever!

IBS will feature more than 1500 exhibitors from far and wide, who will entertain approximately 75,000 builders, remodelers, developers, architects and other industry professionals from over 100 countries. Here’s a sampling of some of the great new products showcasing at IBS this year:


Danver Outdoor Kitchens (IBS Booth S1315)OLYMPUS DIGITAL CAMERA
Danver, the leading manufacturer of stainless steel cabinetry for outdoor kitchens, continues to be the authority on luxury outdoor living as they provide remarkable stainless steel cabinetry along with all of the necessities for outdoor kitchens. At IBS 2014, Danver will be premiering an exciting new line of colors for their powder-coated stainless steel cabinets along with the latest in their line of brass hardware for drawer and door pulls. Visit for more information.



Feeney, Inc. CableRail and DesignRail (IBS Booth C1714)Feeney, Inc. CableRail and DesignRail® (IBS Booth C1714)

Feeney, Inc. is a leading manufacturer of cable, accessories, and tools for CableRail brand stainless steel cable infill and the unique DesignRail® aluminum railing system, a customizable railing system with multiple mounting, cap rail, color, and infill options. New products this year include Quick-Connect® fittings and DesignRail® Aluminum Rail Kits, a pre-engineered and pre-packaged railing solution that makes installation of beautiful high quality railings using CableRail infill faster and easier. Visit for more information.


Masonite (IBS Booth C5008)
Aimed at highlighting design versatility, Masonite® International Corporation is unveiling an updated booth at the 2014 NAHB International Builders’ Show®. Attendees will tour vignette-style displays that demonstrate the adaptation of Masonite exterior and interior doors into the overall aesthetics of the home. Popular product lines, including the Barrington, Lemiuex Torrefied and Palazzo, will be showcased. Visit for more information.


Ronbow (KBIS N827)
Ronbow, a leading manufacturer of handcrafted bath furniture, seamlessly blends luxury and affordability across a wide variety of trendy styles, with a versatile lineup for KBIS 2014 of hand assembled solid wood frame construction vanities. Featuring interchangeable sinks and countertops in ceramic, quartz, stone, and glass to match any home décor from ultra-contemporary to traditional, Ronbow vanities are handcrafted for superior quality and workmanship. Visit for more information.


Walpole Woodworkers-Walpole Outdoors (IBS Booth C7113)Walpole Woodworkers-Walpole Outdoors (IBS Booth C7113)
When it’s time to expand an outdoor area, residential and commercial building owners often turn to Walpole Outdoors. Walpole Outdoors will showcase a variety of architectural landscape products, including its new PVC railing systems and PVC pergola design options. Visit for more information.


WoodTrac by Sauder (IBS Booth S1815)WoodTrac by Sauder (IBS Booth S1815)
WoodTrac, a division of Sauder Woodworking, manufactures custom looking master and reach-in wood-based closet systems and coffered ceiling products at a fraction of the cost, all ‘Made in the USA’. Launching new for 2014 is the WoodTrac direct mount wood-based ceiling system with attractive panels and moldings that install directly over joists, plaster or drywall in both new construction and remodeling applications.  Visit for more information.



We hope you’ve enjoyed going behind-the-scenes with us to hear more about this year’s 2014 International Builders’ Show, the housing industry’s largest annual trade show and exhibition.



Kleber & Associates is an Atlanta-based integrated marketing communications agency serving the home and building products industry for 25 years. Visit the Kleber & Associates website for the latest news and information about marketing for home and building products for consumers, architects, builders, remodelers, designers and manufacturers. Through our marketing, advertising, public relations and digital marketing expertise — we build better brands that build a better home.

The 2013 AIA Convention Takes Over Denver

Welcome to the Kleber & Associates blog! Here’s the latest on The 2013 AIA Convention

2013 AIA Convention Takes Over Denver
Kleber & Associates attended the 2013 AIA Convention and Expo in the heart of Denver, from June 20 to June 22 with much enthusiasm. This year’s theme was ‘Building Leaders,’ as the 2013 AIA Convention and Expo challenged industry professionals to exercise leadership and engage the public in designing a more sustainable world.

The AIA Convention and Expo is an annual event hosted by the American Institute of Architects, bringing thousands of architects and design professionals to the industry’s most comprehensive national event. The convention is host to manufacturers, associates, partners, principals and other top level leaders who create policy, set budgets, design buildings, and wield influence in the architectural community.

With more than 700 exhibitors, the AIA Convention and Expo featured various product pavilions with a specific focus on eco-friendly, sustainable products including the software and high-tech pavilion; and the kitchen and bath, stone and tile, and lighting pavilions. At the heart of the Convention and Expo was continuing education. This was the chance for architects to earn as many CEU credits as possible throughout the three day event.

Companies such as Nichiha USA, Feeney Architectural Products, Las Vegas Rock, Inc., and Light Tape were among the exhibitors displaying stand-out products for unique design. With both functional and aesthetically pleasing products, these companies offer products that meet the performance demands of a wide variety of architectural assemblies.

Nichiha Ledgestone

Ledgestone by Nichiha

Nichiha USA
Nichiha USA, an international leader in fiber cement technology, unveiled its newest stone product in the KuraStone family, LedgeStone. LedgeStone embodies the classic elegance of stacked large stones and deep, rich textures with the added value of an engineered rain screen system that effectively manages air flow and moisture. In addition to the new LedgeStone product, Nichiha was also a stand-out with its industry leading Illumination Series Panels, a strong competitor to more expensive metal clad panels.

Feeney Architectural Products
Feeney, Inc. offers solutions for architects and designers interested in sleek, beautiful railing designs. Slender CableRail cable assemblies are made from durable, weatherproof 316-grade stainless steel and are virtually invisible on any deck, porch or balcony. The Feeney DesignRail railing frame systems are made from high-strength 6000-series aluminum with a powder-coated finish for superior color retention. Both products are popular choices for interior and exterior residential and commercial railing applications.
Light Tape
Imagine a light bulb you can bend around any surface for hundreds of feet, indoors and out. It is as thin as a credit card and costs a fraction of the cost of other lighting systems to operate and maintain. LightTape EL is the longest, thinnest, brightest and most durable electroluminescent light in the world. Seen as the most important innovation in lighting since the invention of the light bulb, LightTape EL is widely used in airports, marine, fountains, home theatres, and many other applications.
People Moving Systems
Two elevator / destination-dispatch companies stood out at AIA 2013–Pneumatic Vacuum Elevators, LLC (PVE) and Schindler. PVE, the designer and manufacturer of the vacuum elevator, is an innovative, technology-based company that has revolutionized how people and goods may be vertically transported within residential, marine and stage environments. A highlight of the show, attendees were able to go for a ride and take a look out over the showroom floor!
Schindler has once again redefined the pinnacle of destination-dispatch performance with its third generation system, The PORT Technology. The Schindler Group is a leading global provider of elevators, escalators and related services. The technology behind The PORT Technology is a software system that uses information to guide and transport people quickly and safely to their individual destinations, communicating with them through a device called the PORT.
Las Vegas Rock Inc.
Las Vegas Rock offers a wide variety of natural stone products that can be customized to meet your specific design and budget needs. Each fabricated product is essentially a one of a kind slab or tile with color patterns and internal fabric that is difficult to reproduce. The artistic quality of the stone makes it important for architectural applications that require exclusivity.
Centennial Woods
Centennial Woods was founded in 1999 to reclaim rustic lumber from Wyoming Snowfences and repurpose it for a second life. Centennial Woods’ Wyoming Snowfence wood is chemical free and naturally weathered for decades. The reclaimed wood is utilized for siding, paneling, flooring, ceilings, wainscoting, millwork, and trim.
Resysta impresses with its unique diversity of potential applications for decking design. Resysta looks like wood but is made of 60% rice husk, 22% common salt, and 18% mineral oil; offering high mechanical strength, thermal stability as well as chemical resistance. Unlike wood, Resysta is swell, splinter, and crack-free, does not grey or fade, and withstands fungal decay.
Architectural Grille
Architectural Grille offers custom items with a limitless number of design possibilities. Using the latest, most sophisticated technology available, it is now possible to cut complex shapes and design patterns in materials such as paper, wood, glass, marble and all metals. This technology eliminates the barriers in grille manufacturing and design, while providing customers with a new, cost saving alternative to the conventional methods of decorative grille manufacturing.

Throughout the convention, dozens of seminars were also taking place on subjects including improving profitability, sustainable design, and building information modeling. Keynote speakers at the convention included Blake Mycoskie, TOMS Founder, as well as General Colin L. Powell. Additionally, there were networking and business events, theme speakers, and even tours highlighting Denver’s classic architecture. A resounding success again this year, we look forward to the 2014 AIA Convention and Expo scheduled to be held in Chicago from June 26 to June 28, 2014.

NeoCon World’s Trade Fair 2013: Highlights and Trends in Home Building and Renovation

Welcome to the Kleber & Associates blog! Here’s the latest on NeoCon World’s Trade Fair 2013

For three days, June 10-12, the historic Chicago Merchandise Mart was host to the 45th annual NeoCon World’s Trade Fair – the largest exhibition of contract furnishings in North America. Architects, interior designers and design enthusiasts flocked to the 700 showrooms canvassing the latest design trends in commercial/residential interiors, new products, exhibitors, and educational resources. Most importantly, Fair attendees came to network and engage with working professionals from across the entire design industry.

The most notable display at the show was the 100,000 square foot LuxeHome. LuxeHome is the world’s largest collection of luxury boutiques for home building and renovation. It features more than 30 of the finest boutiques, showcasing advanced technology and cutting-edge products that range in style from modern European to classic American to traditional English. Other  highlights and overarching product trends include:

Crossville, Inc.: Highlighting its newest product additions at NeoCon, Crossville’s Laminam Collection definitely stood out as unique. Laminam, a brand which stands for innovative materials and unique technology, is the leader in large format porcelain panel production. Revolutionary technology concentrates three square meters into just 3 millimeters of thickness. Versatile and flexible, it is a genuine skin for contemporary architecture, and is ideal in a host of applications, from vertical walls to furnishings.

Dyson: The Dyson booth at any trade show is always a hit, due to the opportunity presented to visitors to interact with their products. An industry favorite, the Dyson Airblade™ hand dryer costs up to 98% less than paper towels, due to a faster drying time and no energy-hungry heating element. The Dyson Airblade™ hand dryer has a 70% smaller carbon footprint than paper towel systems.

Florida Tile: Magnolia by FloridaTile is another beautiful series to bear the HDP symbol of High Definition Porcelain. Created to signify a revolutionary new product category, HDP utilizes the most technically advanced glazing system in the industry, digital printing. Like the HD technology that changed the television industry, High Definition Porcelain brings you the most realistic tile image possible.

Mohawk: Inspired by the work of leading street artists, Mohawk Group’s Street Thread takes interiors on a journey through the most authentic representations of today’s urban art movement. The collection, which features unique patterns, offers a fresh take on inner-city street trends from around the world. It features bold motifs, abstract shapes and bright colors to make ordinary spaces come alive.

Schluter Systems L.P.: From a design perspective, open concept bathrooms are quickly becoming a hot trend on the market. With floors sloped to liner drains, shower curbs and shower doors can disappear, creating barrier-free bathrooms. Accessible showers not only create beautiful spaces, they also provide freedom and security to individuals with limited mobility, or homeowners desiring to age in place.

Sherwin-Williams: Newly introduced at the show, Sherwin-Williams’ latest innovation is in dry erase technology. Dry Erase Coating’s clear gloss finish allows you to turn any wall into a dry erase board without sacrificing the wall’s original color.

A success by any standard, the 2013 NeoCon World’s Trade Fair turnout was up over 2012, with nearly 41,500 interior designers, architects, and trade professionals in attendance. Byron Morton, Vice President of Leasing for Merchandise Mart Properties said, “NeoCon 2013 proved to be very successful. The increased number and quality of attendees, coupled with nine new showroom openings are clear indicators of the validity of the show, and we are pleased to say exhibitors upped the ante with their designed displays of new products that generated considerable visitor traffic.”

Pacific Coast Builders Conference (PCBC) | San Diego, CA

Welcome to the Kleber & Associates blog! Here’s the latest on The Pacific Coast Builders Conference

PCBC | San Diego, CA

The annual Pacific Coast Builders Conference (PCBC) was held on June 5 and 6, 2013 at the San Diego Convention Center. Sponsored by the California Building Industry Association, this year’s show had record breaking attendance and sold out vendor space. Marking the first time the show was held PCBC Logoin a city other than San Francisco, the 2013 conference proved to be a great success, taking advantage of Southern California’s thriving marketplace with exposure to new buyers, new prospects and remarkable state-wide housing industry growth.

It’s no coincidence that the housing industry’s leading builders, developers, investors, architects, contractors, marketers and product manufacturers are assembled in California, a state leading in new home starts up and down the coast. Year-over-year increases in new home starts are at 134% in Northern California, 95% in Southern California and 76% in Central California. Where better to engage industry leaders as they gather to influence, educate, network and transact business with their peers?

Exhibitor Highlights & Trends
Of the many exciting and innovative products and services exhibited at PCBC, there were a number of exhibits that stood out as noteworthy, including Walpole PVC, Masonite, Danver Outdoor Kitchens, Feeney Inc. CableRail, Earthcore / Isokern and ClimateMaster. Let’s talk about a few of these:

Pergola-Flat-Rd-Canopy-CWalpole Outdoors PVC Pergolas
The PVC pergola exhibit by Walpole Outdoors demonstrated how to use an attractive and charming PVC pergola to create a stylish, sophisticated extension to any home. Walpole Outdoors offers handcrafted cellular PVC pergola kit options that contractors will find easy to install. In addition, Walpole works with designers and contractors to construct customized pergolas for special installations. Walpole Outdoors’ cellular PVC pergolas have a natural appearance imitating painted wood; however, they will never peel, rot, or split; in fact, they’ll maintain a beautiful appearance season after season.

Masonite Doors
The Lemieux Torrefied Collection of doors by Masonite was on display at this year’s convention. Torrefaction is an all-natural green process where wood is heated over time to eliminate its tendency to rot, and increase its resistance to heat, cold and moisture. The Lemieux Torrefied Collection by Masonite is offered in a vast array of design options, and available in four new exterior wood door species– select grade Douglas Fir, Brazilian Mahogany, Appalachian Poplar and Aspen.

Earthcore Industries/Isokern manufactures and distributes innovative fireplace and chimney systems including attractive modular masonry hearth systems available with a variety of finish materials including natural stone, brick, stucco, veneers and cultured stone. They also offer unique modular wood burning stoves that can be used outdoors.

As the world’s largest manufacturer of American-made residential geothermal heating and cooling systems, ClimateMaster, Inc. offers energy efficient HVAC technologies and products that create real value for homeowners, including geothermal heating systems that last much longer than conventional heating systems.

Keynote Speakers
The annual Pacific Coast Builders Conference is renowned as a unique source of inspiration and innovation for housing industry leaders. “You can find larger housing industry events. But you will not find any higher caliber events, drawing more influential builders, creating richer intersections of capital—human, intellectual and financial—anywhere in North America,” says

Central to that reputation for excellence are the inspiring messages delivered annually by the keynote addresses. The PCBC 2013 keynote  speakers offered two perspectives on how the housing industry does business, first from Richard Florida, senior editor at The Atlantic and editor-at-large for Atlantic Cities, and second, from bestselling author Daniel Pink.

Florida believes the young urban “creative class” will help to invigorate cities, saying, “Just as the American Dream of owning a home shaped and directed the aspirations of past generations, today’s ‘back to the city’ movement both reflects and is giving rise to a new set of values and creating a whole new way of life and housing needs.”

Pink is the author of five bestsellers including a recent book on the art and science of sales. He appealed to housing industry leaders to rethink how they approach sales — promoting the new A, B, C’s of selling, “A-Attunement (taking another perspective); B-Buoyancy (staying afloat in an ocean of rejection); and C-Clarity (Identifying hidden problems and making sense of murky situations).”

Pink maintains that the information technology age has revolutionized housing industry sales, as buyers now have as much information as sellers. The vital housing information sellers previously offered as a drawing card, is now easily acquired as available public information. What new commodity/strategy will sellers use to attract and engage buyers? The ABC’s of sales.

PCBC 2014 is scheduled for June 25-26 at the Moscone Center in San Francisco, CA.PCBC exists to help builders, developers, manufacturers and associated professionals “…advance the Art, Science + Business of Housing.” And, that’s what happened!

Hospitality Design Expo 2013 in Las Vegas

Welcome to the Kleber & Associates blog! Here’s the latest on the Hospitality Design Expo 2013 in Las Vegas

Popular Mandalay Bay in Las VegFlorida Tileas recently hosted the Hospitality Design Expo (HD Expo) providing design professionals the opportunity to meet manufacturers, build new relationships, listen to panel discussions and see the newest and best products on the market — all in one place.  With 900 exhibitors and over 7000 attendees this year, the 2013 HD Expo sponsored by Hospitality Design Magazine, welcomed interior designers, architects, owners, developers, specifiers, and product manufacturers from far and wide.

Color, Form and Function
Whether it was spotting the latest natural quartz colors available from Silestone Cosentino, discovering new colors for solid surfaces from Hanwha Surfaces L & C, or gazing upon the latest tile designs from Florida Silestone by ConsentinoTile, attendees were completely surrounded by beautiful products.

Schluter Systems offers innovative installation systems for tile and stone, such as their Schluter-KERDI-LINE, a low profile linear floor drain which enables the use of large-format tiles and creates interesting design opportunities for aging-in-place and handicap accessible bathroom shower options. Exhibitor Tile Redi displayed a wide selection of Ready-to-Tile™ products including one-piece shower pans in a variety of models.

Offering a vast selection in both style and texture in manufactured cast marble, Mincey Marble Manufacturing also has a line of eco-friendly products.  Their new Minceygreen products are made from 30% recycled materials, available to the consumer seeking sustainable home and building products. We were pleasantly surprised to continue to see sustainable products and design strategies represented at every turn.

Of particular interest, we learned more about all subjects related to shower door product design, including how they literally “reinvented the shower door wheel” from the team over at Cardinal Showers.  They hand cast all of their glass in-house while maintaining a large variety of textured glass options.

Furniture Design
Hospitality Design is all about the functionality and aesthetic of the basic things we use every day, carefully designed and assembled to form a pleasing user experience.

We were impressed with the beautiful flooring designs from Interface Hospitality. Their modular carpet tile system reflects smart design combined with flexible practicality.

Outdoor Living
The beautiful weather we found in Las Vegas this week had us dreaming of outdoor living.  In fact, as far as we’re concerned, no outdoor living space is complete without a fireplace.  The team over at Napoleon Fireplaces has already thought of everything you need to enjoy a cozy fire, inside or out.  There are no limits (except maybe your imagination) to where you can put a fireplace these days! Beautiful Danver stainless steel cabinets were also on display, showing the latest features available in attractive and functional outdoor kitchen design, just in time for Memorial Day.

New to HD Expo
Two manufacturers new to this year’s Expo are Artwall and Astek Wallcovering. Artwall is an attractive and versatile prefinished modular architectural wall panel system with application for any type of wall, in many different finishes.  Astek Wallcovering as well, offers a vast array of wallcovering design styles, colors and materials.  They are among the leading providers in specialty wallcovering, featuring advanced digital printing.

Authentic Pine FloorsAn HD Expo 2013 show highlight was the beautiful reclaimed wood available from Authentic Pine Floors; along with the interesting stories to match.  So much history.  So much beauty. For more than 20 years, HD Expo has been the premier trade show for the hospitality design industry showcasing the newest and most innovative products and services in Las Vegas each May. We had a great time again at HD Expo 2013 this year, and look forward to returning in 2014 – see you there!

Best From KBIS Report by Kleber and Associates

Welcome to the Kleber & Associates blog! Here’s the latest on The Kitchen and Bath Industry Show 2013

Best From KBIS
Returning to New Orleans to commemorate the National Kitchen & Bath Association’s 50th Anniversary, The Kitchen and Bath Industry Show 2013 celebrated “Laissez Les Bon Temps Roulez” as the good times indeed continued to roll amid a backdrop of positive economic momentum. This annual home and building products trade show is attended by many of the top companies industry-wide.

A limited supply of housing is helping to propel home prices even faster than wage growth… based on land, labor and materials cost constraints. In fact, home prices rose over 7 percent in the first 2 months of 2013, representing the biggest gain since 2006. Wallboard giant, USG, reported its first quarter net profit in more than 5 years, with Q1 operating income more than doubling year-over-year. Industry publishing leader Hanley Wood recently noted that home plan sales were outperforming budget “by far”, with a reminder that builders buy plans only when they’re ready to build.

Remarkable highlights from the KBIS 50th Anniversary Show emphasized Outdoor Living, Modern Convenience and Fashion-Forward Style from around the world…

Outdoor Living
Cabinetry representing virtually every wood species was on display from notable brands including Wellborn and Wood-Mode; as well as new exhibitor, Elmwood.

However, most impressive was the Stainless Steel Cabinetry from Brown Jordan Outdoor Kitchens… with powder coated color finishes designed to perfectly match their iconic patio furniture line.

Countertop favorites included Silestone’s new Suede Texture, offering a striking matte, velvet surface; and Cambria’s Berkeley Waterstone collection with hints of copper and bronze highlights shimmering amid its bed of sandy quartz tones.

Nonetheless, Danver’s Italian Volcanic Lava Stone tops — glazed in a myriad of durable, hand applied ceramic colors — were clearly the show’s most luxurious surfaces.

Modern Convenience
SecuRemote technology was integrated with Belwith Products’ Keeler Architectural Door Hardware... now providing us the flexibility to operate their dramatic entry lock sets using remote Bluetooth smartphone access.

Rev-A-Shelf introduced a host of “necessories” including the only brushed aluminum door mount waste container system with patent pending Rev-A-Motion soft open / soft close slides. Their Tresco lighting options included L.E.D., Xenon and Fluorescent lighting innovations for the ultimate in cabinet and storage convenience. And, its co-branding relationship with ProMob 3D software imMetalsinosaging gave us the opportunity to view each functional opening from unlimited angles. I understand there’s even an interactive, ergo-dynamic video interface which ProMob is currently developing from its Brazilian headquarters.

Fashion-Forward Style
Speaking of Brazil, drama-seeking KBIS heads really turned for Metalsinos Hardware— featuring semiprecious jewel insets, mined exclusively from the Amazon region. They’re apparently all the rage in Abu Dhabi… recently spotted in the new Abu Dhabi Armani towers!

Challenger Brands White Paper
Yes, as you can see, challenger brands were certainly making their mark alongside industry leaders at KBIS 2013, the popular home and building products trade show. I invite you to download our new White Paper, “How to Win as a Challenger Brand” by Kleber and Associates to learn more about a host of proven competitive marketing success strategies, designed to help your team cross the finish line first.


Architectural Digest Home Design Show 2013 Recap

New York City’s 12th annual Architectural Digest Home Design Show punctuated the beginning of the Spring Season in its typical energetic launch last week. With over 420 exhibitors and approximately 500 premium brands showcased… design enthusiasts, artists, showroom owners, designers and architects flocked to Pier 94 for rows upon rows of designer home brands of furniture and fashion. Everything from art, to carpets and rugs, fabric and trimmings, accessories, lighting, furnishings and kitchens and baths lined the show floors.

Design luminaries such as Dale Cohen, Barbara Horowitz, and Cynthia Barnes of art + interiors addressed one of New Yorker’s (and the country’s) most pressing issues—how to create dynamic style in smaller, existing spaces. The general atmosphere was upbeat and optimistic—a definitive change from the past few years.

brownJordan2There were quite a few head-turners at the show, most notably in the kitchen and bath category – providing a nice tease in advance of next month’s KBIS event in New Orleans. Brown Jordan’s outdoor kitchen collection was recognized as one of the Architectural Digest editors’ top picks as “The very best from the Home Design Show” which included a designer line of custom outdoor cabinetry offered in eight wood grain finishes… all powder-coated over stainless steel. This made-in-Connecticut brand is answering the need of homeowners to expand value and space by creating truly spectacular outdoor living rooms. Brown Jordan offers a wide range of storage and organizational cabinetry, including grill and appliance base cabinets, designed to accommodate every major manufacturer’s grill, as well as various outdoor living lifestyle appliances and products.

Another eye-inspiring brand at the show was Ceramica Design Italia, featuring exclusive ceramic glazed lava stone work surfaces — truly works of art — for both indoor and outdoor use. The beauty is significantly more than skin-deep… based on the strength of the lava stone and the unique process in which this innovative material is manufactured.

NOA LivingSaturated color was one of the prevailing themes at the show, and few companies showcased it as well as NOA Living. A leading source for antique rugs, modern carpets as well as furniture and accessories, the company set the stage by combining ancient tribal design with modern minimalism. The lively, hand-knotted Bagua carpet here is made of virgin wool from New Zealand and “Goodweave” certified… helping to make this colorful brand that much more endearing.

MoonishInnovation was a key opportunity for brands to demonstrate at the show. Moonish awed passersby with magnetic, decorative wood tiles that are handmade in Brooklyn. Each tile is dyed and silkscreened on marine-grade plywood featuring a magnetic backing that allows for ease of installation while providing convenient flexibility for creating various geometric compositions.