Marketing Home Products

idéobain 2010 just wrapped up, and if its traffic and interest is any indication, 2010 will be a much better year for the Kitchen and Bath industry in France, if not Northern Europe as a whole. This leading bathroom trade show occurs every other year in Paris, drawing attention from bath manufacturers and designers as [...]

Surfaces Expo continues to exhibit a broad view of flooring trends, flooring technology advancements and refreshing flooring ideas.  This year the industry rallied, with traffic up approximately 15% over last year.  Perhaps we are beginning to see, ever so slightly, the very edge of the bright side.  With these subtle signs of optimism, Surfaces exceeded [...]

Last week’s International Builders Show in Las Vegas drew a lot of attention to the home and building industry, the housing market and economy. I was fortunate enough to sit down with the Carey Brothers and Rebecca Cole as they broadcast their national radio show “On the House.” Their radio segments gave listeners an insider’s [...]

Rotoluxe describes itself this way:
“‘Environmentally sound’ is the first initiative at Rotoluxe. Every process and system from design, manufacturing and shipping has been examined with the primary goal of low environmental impact. The Rotoluxe name is for luxury, style and sustainability, because going green does not mean you have to compromise design.”
Watch and [...]

Verve describes itself this way:
“Verve Living Systems is a new brand within Masco Corporation, a leading manufacturer of consumer products for the home improvement and new home construction markets. Verve Living Systems’ first application is a remarkable energy-harvesting, radio frequency based lighting control system that allows homeowners to control all the lights in their [...]

Decra describes itself this way:
“As the original stone coated steel roofing system, the DECRA® product line represents a perfect blending of over 50 years of research and practical experience. Offering the ultimate in performance and engineering design is what DECRA Roofing Systems are all about.”
Watch and see what WE found this year:

The National Ready Mixed Concrete Association describes itself this way:
“Founded in 1930, the National Ready Mixed Concrete Association is the leading industry advocate. Our mission is to provide exceptional value for our members by responsibly representing and serving the entire ready mixed concrete industry through leadership, promotion, education and partnering to ensure ready mixed concrete [...]

SemperGreen describes itself this way:
“We have developed into the largest supplier of vegetation blankets for roofs, roof terraces, embankments, roundabouts, central reservations, surface covering and sound barrier walls. We also produce instant ground cover mats, grass tiles and livingwall systems.”
Watch and see what WE found this year:

Cosentino describes itself this way:
“Cosentino S.A. is the largest manufacturer of natural quartz surfaces in the world and through the network of affiliated distributors and fabricators Cosentino S.A. remains the leader in the natural stone surface industry.”
Watch and see what WE found this year:

Sto Corp describes itself this way:
“Sto is the innovative world leader in cladding, coating, and restoration systems. Sto Corp. in North America manufactures specialty coatings, exterior claddings including EIFS (synthetic stucco), hard coat stucco, and cement board stucco as well as concrete repair and air and moisture barrier products.”
Watch and see what WE found [...]