Marketing Home Products

As the much-anticipated annual Builders’ Show opens its doors in just a couple short days, we’ve got our schedule filled with people to see, new products to admire and tweet-ups in which to partake.

A few brands to watch out for:

• Feeney: Proving that cable rails provide great design in addition to structure, Feeney will showcase its wide offering of custom cables, rails and hardware for commercial and residential applications.
• Masonite: Want to experience “Art in Doors”? Stop by Masonite’s booth at IBS to check out how doors are so much more than mere portals. The company’s new West End collection appeals to those with great design taste who seek modernity.
• Amerec: Anyone looking to add some luxury to their bathroom should check out Amerec’s booth at IBS, where the brand’s new T100 Touch Control panel will surely be the center of attention. The touch screen panel provides easy access to and control of steam and time settings.
• Gerber Plumbing Fixtures: Celebrating its 80^th year, Gerber will feature the Viper 1.28 high efficiency toilet, which provides exceptional performance paired with smart water savings, among the full line of vitreous china and brass offerings.
• Nuheat: Though the Orlando weather may not call for it, surely heated floors are irresistible. Nuheat develops custom and luxurious electric floor heating systems that provide comfort through virtually any flooring material.
• Danver: Ever expanding its product offering for the outdoor living trend, Danver will have on display EcoSmart outdoor fireplaces in addition to the stainless steel cabinetry they’re known for.
• Viance: Introducing its 2012 “Fish-More” promotion, Viance helps contractors gain more business by recommending the brand Ecolife for deck building.
• The Fortress Company: Fortress fence and railing products not only create safe surroundings, but contribute to the beautification of any property.

The K&A team will attend IBS this week in Orlando and would love to see you. If you’re attending and would like to participate in a short meet-up, (we could even feature your brand on our YouTube channel)… let us know here!

Kleber & Associates (K&A), an Atlanta-based integrated marketing and communications firm specializing in the home and commercial building products channel, has been chosen as the public relations and social media agency  for the International Woodworking Fair (IWF). Now responsible for expanding brand awareness of the IWF event through media relations and online communications, K&A will head up these initiatives in an effort to promote and grow awareness of this bi-annual event.

“Recently, we have felt a need to expand  our reach into new business sectors,” said Michael Burdis, IWF 2012 Chairman and President of James L. Taylor Manufacturing Company, “With their experience in the building industry; Kleber & Associates was an excellent choice.”

IWF strives to be the tradeshow where industry leaders can find the latest innovative products, machinery, materials and design. IWF 2012 will be held August 22-25, 2012 in Atlanta, Georgia USA at the Georgia World Congress Center.

“We are very excited to begin our work with IWF,” said Steve Kleber, president and owner of K&A. “Especially as the company plans to introduce new products and designs for their 2012 event in the months to come, K&A is honored to be entrusted with the task to help build the IWF brand through public relations and social media.”

About IWF- International Woodworking Fair

The largest woodworking technology trade show in the Western hemisphere is held every other year at the Georgia World Congress Center in Atlanta, GA, and is ranked among the largest trade shows in the world. Recognized around the world as the pre-eminent event for introducing and selling manufacturing equipment, supplies and innovative new technology, IWF attracts visitors from every level of the industry and over eighty countries and all fifty states.  For more information about the International Woodworking Fair, go online to www.iwfatlanta.com, or call 404-693-8333.

Designed for upgrading oft-neglected indoor spaces, brands such as Owens Corning Basement Finishing System and WoodTrac Ceiling System provided business building leadership for remodeling contractors seeking competitive advantage.

Check out videos live from the show floor here!