Marketing Home Products

Recently, K&A created a “Marketing to Hispanic Americans White Paper” in order to define the group that is continuing to grow in influence in the home and commercial building products sector. Our goals were to get to know this audience – not just demographically – but to understand their perceptions and behaviors to make home [...]

The major forces that shape our societies—from politics and environmental developments to financial meltdowns—have a major impact on changes in consumer behavior. First, here’s a brief definition…
Macro trends are the broad forces of change that create the future context of today’s world. They represent the sudden appearance and ongoing progress of emerging global phenomena such [...]

Our diverse population makes the ‘average American’ increasingly harder to define.  Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted markets and attitudinal groups. For those who market home products, we must understand the desires of our audiences and [...]

Think about your marketing campaigns and customer relationship programs. Are loyalty or reward programs in place?
According to a new white paper by the loyalty marketing consultancy, Colloquy, titled “After the Meltdown: Consumer Attitudes and Perceptions About Loyalty Programs in the Post-Recession Economy,” as reported by MediaPost, U.S. consumer participation in rewards programs is on the [...]

Strategies to Appeal to Current and Prospective Customers
A solid customer base is the backbone of any thriving business. It’s essential that companies effectively tap into their pool of dedicated customers and identify prospective customers’ motivations and purchasing habits to successfully achieve market share growth.
Below are strategies to market home products by reaching your niche audiences, [...]

According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends:

Boomers entering a life stage when traditional materialistic values become less important, and
A recessionary economy that for many has decimated prospects for retirement.”

So, what does this mean for the luxury home market and how do today’s luxury marketers prevail in [...]

An In-depth Look at Today’s Corporate Culture
As business owners, it’s crucial to not only understand the distinctive groups of generations and individuals that make up your staff, but also what defining life events shape their attitudes, workplace strengths and weaknesses and specifically how each generation perceives one another in terms of employment performance.
As an increasing [...]

The Baby Boomers account for more than 78 million Americans and have been the primary catalyst for the bustling housing market during the past 30 years. Looking to the coming decade, Baby Boomers will eventually retire, relocate and ultimately withdraw from the housing market completely. This has builders, developers, manufacturers and city planners raising a [...]

Generation Poised to Put U.S. Housing Market Back on Track
According to Harvard’s State of the Nation’s Housing 2009 report, as reported by Reuters, America’s youngest generation – Millennials – offers a lifeline for the nation’s current housing crisis.
A group of about 80 million, the Millennials are currently of peak home buying and renting ages [...]

Those with Higher Incomes More Confident About Future Economy
An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment — those with a household income of $200,000 — did not cite the economy as their number one [...]