Marketing Home Products

December 10, 2009:
Elle Decor Editor in Chief Margaret Russell was in town to promote her new book “Style and Substance” at the Ralph Lauren Boutique inside Lenox Square Mall.
Photography credit: Ben Rose Photography

Marketing Home Products in a Changing Marketing Landscape
As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year?
At K&A, we explored the latest and greatest marketing trends for 2010 and came up with our favorite [...]

The marketing and communications world has changed more in the past five years than it has in the last 20. Due to technology and the explosive popularity of social media, today’s home product marketers and public relations practitioners must walk a fine line between new and traditional mediums when communicating with their target audiences. As [...]

How Marketing Home Products Benefits from Integrated Efforts
Is it PR, or is it advertising? Or marketing? Or communications?
At Kleber & Associates, we combine these efforts into what’s called Integrated Marketing Communications (IMC). When marketing home products, one must be cohesive and thorough.
Because the landscape of communication has changed (think texting, Twitter and iPhones), so has [...]

Strategies to Appeal to Current and Prospective Customers
A solid customer base is the backbone of any thriving business. It’s essential that companies effectively tap into their pool of dedicated customers and identify prospective customers’ motivations and purchasing habits to successfully achieve market share growth.
Below are strategies to market home products by reaching your niche audiences, [...]

News search engines have made it more important than ever to optimize your press releases for universal search. Outlined below are important steps to take.
If you’re targeting journalists, keep in mind that 98 percent of them use the Web daily as part of their search for news, while 73 percent of them use it to [...]

According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends:

Boomers entering a life stage when traditional materialistic values become less important, and
A recessionary economy that for many has decimated prospects for retirement.”

So, what does this mean for the luxury home market and how do today’s luxury marketers prevail in [...]

Clients Want More of it, PR Pros Agree
According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in more effective and targeted ways.
In fact, client demand for measurement of online communications increased from [...]

No longer simply regarded as an industry buzzword, social media continues to escalate in popularity among both corporate marketers and agencies as a cost-effective and invaluable marketing strategy. The latest hype – using Facebook, Twittter, LinkedIn and blogs – also impacts marketing home products.
Everyone is Doing It . . .
A survey from Forrester Research found [...]

Generation Poised to Put U.S. Housing Market Back on Track
According to Harvard’s State of the Nation’s Housing 2009 report, as reported by Reuters, America’s youngest generation – Millennials – offers a lifeline for the nation’s current housing crisis.
A group of about 80 million, the Millennials are currently of peak home buying and renting ages [...]