Marketing Home Products

Imagine being able to interact with your customers at the exact moment they see your product on the shelf, view your ad or read an article about your product. Imagine engaging with your customers the moment they shop for your product – or better yet, the moment in which they even consider purchasing your product.
2D [...]

Marketing Home Products in a Changing Marketing Landscape
As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year?
At K&A, we explored the latest and greatest marketing trends for 2010 and came up with our favorite [...]

How Marketing Home Products Benefits from Integrated Efforts
Is it PR, or is it advertising? Or marketing? Or communications?
At Kleber & Associates, we combine these efforts into what’s called Integrated Marketing Communications (IMC). When marketing home products, one must be cohesive and thorough.
Because the landscape of communication has changed (think texting, Twitter and iPhones), so has [...]

Balancing Social and Traditional Communications

Yes, social media is changing the way the world communicates, but that doesn’t mean that every customer is using it. Despite the hype surrounding social media channels like Twitter, Facebook and LinkedIn, we must not forget that traditional communication mediums play a vital role when marketing home products to our [...]

Recently, K&A created a “Marketing to Hispanic Americans White Paper” in order to define the group that is continuing to grow in influence in the home and commercial building products sector. Our goals were to get to know this audience – not just demographically – but to understand their perceptions and behaviors to make home [...]

The major forces that shape our societies—from politics and environmental developments to financial meltdowns—have a major impact on changes in consumer behavior. First, here’s a brief definition…
Macro trends are the broad forces of change that create the future context of today’s world. They represent the sudden appearance and ongoing progress of emerging global phenomena such [...]

In June 2007, K&A conducted research on the economic power women have acquired in recent years, focusing on how home and commercial building products’ companies had realigned their attention to female markets. During our research, we found that an increasing number of women control the family purse strings and make the major household purchase decisions. [...]

In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business prospects.
Let’s start off with a couple more basics:

Know your audience. According to a [...]

There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up.
As you might guess, those who are involved in conversations and sharing online get the most out of the site. Twitter [...]

Our diverse population makes the ‘average American’ increasingly harder to define.  Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted markets and attitudinal groups. For those who market home products, we must understand the desires of our audiences and [...]