Marketing Home Products

How Marketing Home Products Benefits from Integrated Efforts
Is it PR, or is it advertising? Or marketing? Or communications?
At Kleber & Associates, we combine these efforts into what’s called Integrated Marketing Communications (IMC). When marketing home products, one must be cohesive and thorough.
Because the landscape of communication has changed (think texting, Twitter and iPhones), so has [...]

Why Your Brand is Your Promise
You know the story. When two or more businesspeople care about each other and want to work together…they start a company. When it comes to naming it, there can be some discrepancy, but eventually a name is decided upon. Then comes the logo and a tagline. Then a customer base. [...]

Recently, K&A created a “Marketing to Hispanic Americans White Paper” in order to define the group that is continuing to grow in influence in the home and commercial building products sector. Our goals were to get to know this audience – not just demographically – but to understand their perceptions and behaviors to make home [...]

Our diverse population makes the ‘average American’ increasingly harder to define.  Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted markets and attitudinal groups. For those who market home products, we must understand the desires of our audiences and [...]

Today’s economy has every business executive—including CEOs and CMOs—looking at ways to restrain and curb their annual budget expenditures. If you’re one of these people, you’re expected to do more with less, yet at the same time seize market share and increase company profits. A pretty daunting and overwhelming task, huh?
You are not alone. I’m [...]

Seven Ways to retain the best of the best
An effective team is the heart and soul of any successful business. Keeping the best staff and cultivating their talent for long-term growth with your company is a vital component to sustainability and forward motion.
How do you keep your employees content in a tough economy?
(1) Establish an [...]

As one of my earlier blogs points out, the status of the kitchen remodeling market is promising. Below are three proven marketing strategies to capture market share among kitchen remodeling prospects.

Embrace “green”
For manufacturers of kitchen products, create products that mirror the desires of today’s consumers – green is key! Improved energy efficiency and water [...]

Strategies to Appeal to Current and Prospective Customers
A solid customer base is the backbone of any thriving business. It’s essential that companies effectively tap into their pool of dedicated customers and identify prospective customers’ motivations and purchasing habits to successfully achieve market share growth.
Below are strategies to market home products by reaching your niche audiences, [...]

Clients Want More of it, PR Pros Agree
According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in more effective and targeted ways.
In fact, client demand for measurement of online communications increased from [...]

Today’s marketplace is flooded with news of companies trying to stay afloat and sustain market share. Then there are the billion-dollar companies like General Motors, Chrysler, CitiBank, Fannie Mae and Freddie Mac and AIG being rescued by government bailout plans using precious taxpayer dollars.
Customers are now more hesitant than ever to put their faith in [...]