Marketing Home Products

Marketing Home Products in a Changing Marketing Landscape
As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year?
At K&A, we explored the latest and greatest marketing trends for 2010 and came up with our favorite [...]

Think about your marketing campaigns and customer relationship programs. Are loyalty or reward programs in place?
According to a new white paper by the loyalty marketing consultancy, Colloquy, titled “After the Meltdown: Consumer Attitudes and Perceptions About Loyalty Programs in the Post-Recession Economy,” as reported by MediaPost, U.S. consumer participation in rewards programs is on the [...]

According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends:

Boomers entering a life stage when traditional materialistic values become less important, and
A recessionary economy that for many has decimated prospects for retirement.”

So, what does this mean for the luxury home market and how do today’s luxury marketers prevail in [...]

Clients Want More of it, PR Pros Agree
According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in more effective and targeted ways.
In fact, client demand for measurement of online communications increased from [...]

Generation Poised to Put U.S. Housing Market Back on Track
According to Harvard’s State of the Nation’s Housing 2009 report, as reported by Reuters, America’s youngest generation – Millennials – offers a lifeline for the nation’s current housing crisis.
A group of about 80 million, the Millennials are currently of peak home buying and renting ages [...]

In an earlier blog, I touched briefly on the “new consumerism,” stating that the current recession has led to vast changes in consumption attitudes and increasingly discerning consumers that also impacts marketing home products. Seemingly, our consumption-frenzied nation has now adopted the mantra of it’s “nifty to be thrifty” – continuously seeking cost-effective product and [...]

No doubt the recession has changed most people’s consumption attitudes, creating an alteration of worldwide consumerism as we previously knew it. Today’s consumers have adopted the mantra of it’s “nifty to be thrifty,” looking for cost-effective product and service options and frequently switching to different brands and product categories.
Subsequently, there is a rising uncertainty among [...]

Are You Ready for 2010? How to Assess Your Marketing for the Coming Year
I presented two topics at the 2009 Southern Building Show & Conference – “Marketing in a ‘Low’ Time” and “Eco-Friendly Building Trends.” Like other tradeshows this year including the Kitchen & Bath Industry Show and the International Builders’ Show, the turnout was [...]

Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially true in the cutthroat world of politics.
 
This [...]

With the popularity of social networking, sites like Facebook and Twitter are shaping a new way to communicate to the buying public. Today’s ever-evolving online technology is a major contemporary force for connecting with your target audience.
According to Forrester Research (2007), approximately two-thirds of all North American youth use social networking sites daily, while about [...]