Marketing Home Products

idéobain 2010 just wrapped up, and if its traffic and interest is any indication, 2010 will be a much better year for the Kitchen and Bath industry in France, if not Northern Europe as a whole. This leading bathroom trade show occurs every other year in Paris, drawing attention from bath manufacturers and designers as [...]

Modern appliances and futuristic home goods offer an interactive and precise user experience that promises to be both efficient and mind blowing. Despite recent trends that put a strong emphasis on vintage, consumers continue to mix both contemporary and modern, resulting in strong pieces juxtaposed with vintage and repurposed materials. With most futuristic items boasting [...]

Surfaces Expo continues to exhibit a broad view of flooring trends, flooring technology advancements and refreshing flooring ideas.  This year the industry rallied, with traffic up approximately 15% over last year.  Perhaps we are beginning to see, ever so slightly, the very edge of the bright side.  With these subtle signs of optimism, Surfaces exceeded [...]

Where are your fondest memories in your home? Most would say the kitchen, a celebrated room that not only offers the comfort of good food, family times and great company, but also promises the biggest return on investment in terms of upgrades. Today, the kitchen is an open space that may flood into other rooms [...]

Imagine being able to interact with your customers at the exact moment they see your product on the shelf, view your ad or read an article about your product. Imagine engaging with your customers the moment they shop for your product – or better yet, the moment in which they even consider purchasing your product.
2D [...]

Last week’s International Builders Show in Las Vegas drew a lot of attention to the home and building industry, the housing market and economy. I was fortunate enough to sit down with the Carey Brothers and Rebecca Cole as they broadcast their national radio show “On the House.” Their radio segments gave listeners an insider’s [...]

In today’s world where living a green life is all the rage and eco-friendly is labeled on every other product in the store, more and more people are looking for ways to sustain the earth, whether by shopping for groceries at the local farmers market or printing business cards on recycled paper. It’s no surprise [...]

Handmade gifts have always been both charming and meaningful. Although the popularity of mass-produced and manufactured items is still the norm, a new trend has emerged that returns to basics: crafting, DIY (do it yourself) projects and handmade items, as well as traditional forms of art, including sewing and knitting. The popularity of this craft [...]

The drive toward more stringent environmental building regulations—especially for existing structures—is taking a hit in this tough economy. New York City recently scaled back proposed regulations that would have required many building owners to undergo audits to determine which renovations would make their properties more energy efficient and then compelled them by law to pay [...]

Rotoluxe describes itself this way:
“‘Environmentally sound’ is the first initiative at Rotoluxe. Every process and system from design, manufacturing and shipping has been examined with the primary goal of low environmental impact. The Rotoluxe name is for luxury, style and sustainability, because going green does not mean you have to compromise design.”
Watch and [...]