The Next Step in Scent Marketing
Many say that the sense of smell is the most powerful sense at recalling memories and emotions. A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products.
Well, it looks like Scent Marketing is being utilized on a much larger scale in North Carolina, where drivers can actually get a whiff of a charcoal and black pepper-scented billboard advertising beef for a local Food Lion grocery store.
Read the article here:
http://blogs.laweekly.com/squidink/food-trends/billboard-north-carolina-aroma/
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This entry was posted by Steve Kleber on Monday, August 2nd, 2010 at 3:37 pm and is filed under Advertising, Brand Management.
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