http://www.marketinghomeproducts.com/2009/09/10/the-4-p%e2%80%99s-of-integrated-marketing-communication-how-marketing-home-products-benefits-from-integrated-efforts/ “Building Better Brands that Build a Better Home” Thu, 29 Jul 2010 19:24:33 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketinghomeproducts.com/2009/09/10/the-4-p%e2%80%99s-of-integrated-marketing-communication-how-marketing-home-products-benefits-from-integrated-efforts/comment-page-1/#comment-193 Davina K. Brewer Mon, 15 Mar 2010 15:44:12 +0000 http://www.marketinghomeproducts.com/?p=427#comment-193 I like these P's, especially Participate and Pass On (share). Those are two tenets of social media, and as marketing communications becomes more integrated, more organizations will benefit from tearing down some walls and using this more cohesive and cooperative approach. FWIW. I like these P’s, especially Participate and Pass On (share). Those are two tenets of social media, and as marketing communications becomes more integrated, more organizations will benefit from tearing down some walls and using this more cohesive and cooperative approach. FWIW.

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