Kleber & Associates Named New Agency of Record for Georgia Pacific Gypsum

Kleber & Associates has been named as an advertising agency of record for Georgia-Pacific Gypsum LLC and will support the brand’s global marketing initiatives through multiple product promotions. Kleber & Associates will manage creative Georgia-Pacific-Gypsum_2014_Kleber-and-Associates-Public-Relations-Advertisingadvertising, media planning, account strategy and digital execution for the award-winning Dens® family of premium fiberglass mat gypsum panels, including DensGlass® Sheathing and Shaftliner, DensArmor Plus® Interior Panels, DensDeck® Roof Boards and DensShield® Tile Backer, as well as the broad array of paper-faced interior drywall products in the ToughRock® Gypsum Board portfolio.

“With Kleber & Associates, we found an integrated marketing agency that has extensive category experience within the construction and building products industry and demonstrates the ability to provide fresh, breakthrough creative ideas designed to help drive our business,” said Mike McCoy, vice president of marketing and commercial roofing for Georgia-Pacific Gypsum.

According to Steve Kleber, the opportunity to partner with a division of an iconic Atlanta corporation like Georgia-Pacific is the culmination of hard work and perseverance. “Growing up in Atlanta, I was always aware of Georgia-Pacific’s role as an important business and community leader, while its headquarters has been an integral part of the Atlanta skyline,” he said. “It is a unique pleasure and responsibility to be in a marketing partnership with such an important part of the company.”

 


Kleber & Associates is an Atlanta-based integrated marketing communications agency serving the home and building products industry for 25 years. Visit the Kleber & Associates website for the latest news and information about marketing for home and building products for consumers, architects, builders, remodelers, designers and manufacturers. Through our marketing, advertising, public relations and digital marketing expertise — we build better brands that build a better home.

Share

International Woodworking Fair in Atlanta Draws Large Crowd

The next stop in Kleber & Associates’ 2014 summer media tour was a homecoming for the International Woodworking Fair in Atlanta held August 20-23. Regarded as one of the largest trade shows in the world, IWF features more than 1,000 exhibitors in the woodworking industry regardless of size or scale. It’s this unique component that makes IWF one of the more fun shows each year. Artisans, handcrafting turned bowls or chiseled furniture, share the same floor space as multi-million dollar CNC machines that can churn out thousands of pieces in an hour. It’s an excellent opportunity to see and experience an entire industry under one roof.

We were also pleased to see the continued positive energy and increased attendance at IWF like we’ve seen all year at trade shows nationwide since IBS in January. A slow, albeit steady, economic recovery certainly plays a role, but it’s also people getting back to work that is fueling the renewed optimism we feel.

IWF_2014_Kleber-and-Associates-Public-Relations-Advertising

Despite the smell of sawdust permeating the air, the K&A team challenged itself to find companies offering unique alternative materials to highlight. We walked the halls of the World Congress Center and found three we felt brought some truly innovative products.

Danver
As one of America’s leading manufacturer of stainless steel cabinetry. Danver provides a chic, stylish alternative to traditional wood cabinetry by forgoing wood completely in favor of state-of-the-art stainless steel; Danver provides custom and standard powder coated finishes and treatments for their stainless steel products that will enrich and accent any project. With both outdoor and indoor applications, the company has set the standard of the blend of contemporary looks and innovation in outdoor living.  We loved the use of a steel application in multiple color options –  it helps marry the home’s décor to the outside living area but with year-round durability.

Blum Inc.
Blum’s new LEGRABOX, a line of stainless steel cabinets and cabinet products, are built to meet the latest trends and demands of consumers seeking professional grade performance but fashionable design. LEGRABOX features a new, sleek design using modern materials like aluminum and stainless steel with matte color finishes. Featuring its own smooth closing BLUMOTION technology, Blum guarantees a silent close every time. LEGRABOX also features several organizational tools such as inner pull outs and removable boxes in the drawers, giving users multiple options for storage optimization. We expect LEGRABOX to be a standout product in 2015 and in the future.

Rev-A-Shelf
A long-time favorite of K&A, Rev-A-Shelf always brings an innovative suite of products to their trade show booth, For IWF, the company was highlighting its lineup of Tresco Lighting enhancements for cabinets in a variety of installation configurations. With cutting edge LED advances, Rev-A-Shelf is able to illuminate previously shaded storage areas for easier use and access.

Rev-A-Shelf  of course had their legendary kitchen cabinet products and designs on display as well. Several of their designs feature smooth open and close drawers, state-of-the-art pull downs and pull outs featuring dynamic hinges utilizing previously unusable space. A new drawer mounted utensil and knife organizer was a crowd favorite.

 


Kleber & Associates is an Atlanta-based integrated marketing communications agency serving the home and building products industry for 25 years. Visit the Kleber & Associates website for the latest news and information about marketing for home and building products for consumers, architects, builders, remodelers, designers and manufacturers. Through our marketing, advertising, public relations and digital marketing expertise — we build better brands that build a better home.

Share

Industry Expert Announces Fall Remodeling Trends – Furniture, Organization and “Retro” Styling

Steve Kleber, president of the National Remodeling Foundation, shares his personal insight on how homeowners are embracing furniture, organization and “retro” styling for upcoming remodeling projects:

Vanity by Ronbow

Vanity by Ronbow

Homeowners today are selecting furniture that has the strength of character powerful enough to set the interior design style, color, texture and mass for the whole space, even in the bathroom. Pursuing the ever-elusive dream of finding more storage space and increased organization leads many homeowners to discover advanced closet systems. For those seeking to achieve self-expression in their remodeling projects, many find the latest “retro” styled appliances, complete with more bells and whistles than ever before.

“A recovering economy has boosted homeowners’ confidence in their property values,” says Steven Kleber, president of the National Remodeling Foundation. “Accordingly, we’re seeing them excited to invest in high-quality, luxury home and outdoor living products with a reasonable expectation for a return on that investment.”

Graff AmetisDocce 016

‘Ametis’ Shower System by GRAFF

Furniture Expands the Foundation for Interior Design
While purchasing a new dining room table or sofa certainly has been an easy way to update a home’s interior design for living spaces, homeowners today now are applying this same strategy to the bathroom. High quality bathroom furniture, such as a vanity by Ronbow, is becoming the central focus from which consumers are crafting bathroom renovation plans, much like couture designers who build a fashion runway collection. As such, if the bathroom vanity is the new “little black dress” of bathroom design, then GRAFF faucets and shower systems are the accessories. With a wide array of high design, high function faucets such as the award-winning Ametis collection, GRAFF products function as “jewelry” that accentuates the bath furniture.

WoodTrac26_web_rgb

Hanging Half Cabinets by WoodTrac

 

Design in Unexpected Places
Organization is frequently at the top of the list of desired renovations, leading many homeowners to invest in built-in systems installed in existing closets. WoodTrac closet systems are customizable to virtually any closet size. These easy-to-install wood grain closet systems offer significant cost savings over traditional white melamine alternatives.

 

Ceiling by WoodTrac

Ceiling by WoodTrac

Woodtrac also offers suspended and direct-mount wood ceiling paneling which is gaining increased popularity in residential applications. The paneling can be applied over any ceiling surface and creates a look of luxurious, custom-crafted three-dimensional ceilings at a fraction of the cost of expensive trim carpentry and coffered millwork.

Aren’t All Refrigerators Cool?
Yes, functionally speaking, all refrigerators do provide a cool factor – that’s what they are designed to do. Yet, Fridge1950_Redtoday’s consumer is demanding more from their traditional kitchen appliance. In fact, many homeowners wish to express their style through their kitchen equipment and find these appliances the perfect icons to help define their personalities. Elmira Northstar refrigerators boast a retro, mid-century inspired design while remaining technologically up to date with energy efficient performance. These fridges are available in nine not-so-standard colors, or can be customized to meet any customer’s color aesthetic.

“Homeowners are no longer satisfied with their living space, or the furniture and appliances within, serving only a functional purpose,” says Steven Kleber, president of the National Remodeling Foundation. “Today’s homeowner wants a whole-home experience completely reflective of them and flexible to fit their lifestyle.”

 


Kleber & Associates is an Atlanta-based integrated marketing communications agency serving the home and building products industry for 25 years. Visit the Kleber & Associates website for the latest news and information about marketing for home and building products for consumers, architects, builders, remodelers, designers and manufacturers. Through our marketing, advertising, public relations and digital marketing expertise — we build better brands that build a better home.

Share

Homeowners Choosing Popular Upgrades as the Economy Recovers

In this current recovery, homeowners are becoming more confident, demonstrating pent-up demand for home and building products. The remodeling industry is experiencing a steady uptick, as the nation’s recovering economy encourages renewed homeowner investment. Following one of the most significant plunges in the U.S. real estate channel’s history, homeowners are now opting to consider their existing space for their residential upgrades.

“During past recessions we experienced mortgage applications declining while interest rates rose resulting in a drop of new homes being constructed,” explains Steven Kleber, president of the National Remodeling Foundation. “Remodeling permits by contrast during those cycles traditionally increased, as homeowners sought to capture equity in the rising values of their homes. However, during the most recent housing crisis, remodeling permits simultaneously decreased in concert with new home construction as foreclosures and declining home values combined negatively to shake homeowner confidence. The good news is we’re finally seeing evidence of that long anticipated turn around.”

In fact, The Conference Board this week reported that their July Consumer Confidence Index soared to 90.9, the highest level since October 2007 while they forecast that the trend was likely to continue.

Stainless Steel and the “Pro-sumer”
A new type of consumer – the “pro-sumer” – has emerged during this current wave of remodeling. These homeowners desire commercially proven, professional grade products that are fabricated and re-purposed for specific residential applications.

Feeney, Inc. LED Rail Light Kits for DesignRail

Feeney, Inc. LED Rail Light Kits for DesignRail

For example, the Feeney, Inc. LED Rail Light Kits for DesignRail® provide unique illumination for outdoor living environments for consumers looking no further than their own backyards for home space to improve. Originally designed for use on sea-faring vessels to resist nature’s destructive forces upon sails, Feeney’s stainless steel CableRail railing products are finding a new market among homeowners who desire attractive deck railing that won’t impede views of their landscape.

Danver Outdoor Kitchens

Danver Outdoor Kitchens

 

 

Stainless Steel Cabinetry is Popular
Similar in attributes, stainless steel cabinetry is gaining popularity in weather-sensitive, outdoor living applications. Consistently specified by restaurant designers for commercial kitchen surfaces where durability and easy-to-clean performance has been critical for food preparation areas, stainless steel now is being fabricated into cabinetry by Danver – made in America in Wallingford Connecticut. For many consumers, not just any plain silver grey finish will suffice and responding to that demand, Danver has introduced coated stainless steel doors in designer color finishes including wood grain patterns that now provide homeowners with outdoor kitchens that feature every convenience of traditional interior environments.

 

Cellular PVC Pergola Outdoor Kitchen View 1 Canopy retracted

Walpole Outdoors Pergola

Social Cooking and Living Life Inside-Out
Recently the kitchen has become a room for communal activity, as food preparation and bartending bring people together in social gatherings and at parties. Today’s outdoor kitchen has followed suit, expanding far beyond the lone barbeque grill with appliances such as the Evo cooktop that connect multiple cooks and dining audiences to engage in social cooking experiences out-of-doors.

In an effort to enjoy outdoor living through all four seasons, homeowners are seeking greater year-round shelter from nature’s elements. Walpole Outdoors pergolas are an attractive choice among renovators and come in a variety of colors applied to easy-to-maintain cellular PVC available in convenient, ready to assemble kits and with retractable ceiling screens.

Sometimes Only Real Wood Will Do
When it comes to curb appeal, homeowners are making high impact home fashion trend statements with simple replacements of their front doors — increasing their homes’ energy efficiency, while setting architectural style highlights at their guests’ first point of contact when they visit.

Masonite Torrefied Door

Masonite Torrefied Door

While fiberglass and steel doors remain popular choices, some homeowners demand the authentic aesthetics that only real wood doors provide. Yet, wood doors traditionally have inherent maintenance costs that restrict greater audience acceptance. Not anymore. The collection of Masonite Torrefied doors are fabricated through a process that actually heats the door during manufacturing, increasing its resistance to natural rot, weather and termites. What’s more and as an added bonus, the doors take on an attractive toasty brown finish that accentuates natural graining patterns.

“Ultimately, consumers need to be aware of the industry’s leanings towards renovating and upgrading existing space,” states Kleber. “In coming years, smart homeowners will undoubtedly experience a significant return on investment for the improvements they’re making now.”

 

 


Kleber & Associates is an Atlanta-based integrated marketing communications agency serving the home and building products industry for 25 years. Visit the Kleber & Associates website for the latest news and information about marketing for home and building products for consumers, architects, builders, remodelers, designers and manufacturers. Through our marketing, advertising, public relations and digital marketing expertise — we build better brands that build a better home.

Share

2014 AIA Convention – Highlights from Kleber & Associates

2014 AIA Convention: Chicago, IL
For the first stop on the agency’s summer road tour, Kleber & Associates was back in Chicago for the 2014 American Institute of Architects (AIA) National Convention and Expo. This year’s theme was “purpose” — a challenge to industry professionals in attendance to exercise leadership and engage the public to design a more sustainable world. With over 450 convention programs and nearly 800 exhibitors, the AIA Convention and Expo featured various specialty pavilions with a focus on concrete, stone and tile, composites, lighting, metals, software and technology, wood and sustainable energy.  At the center of the Convention and Expo was continuing education- a chance for architects to earn as many CEU credits as possible throughout the three day event.

Companies such as Feeney, Inc., Residential Elevators, ClimateMaster, Cardinal Shower Enclosures, Dri-Design, Old Castle Architecture and Earthcore were among the exhibitors displaying stand-out products for unique design and sustainable living.

Feeney, Inc. LED Rail Light Kits for DesignRail

Feeney, Inc. LED Rail Light Kits for DesignRail

Feeney, Inc.
Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum architectural products and railing systems, featured LED Rail Light Kits for it’s DesignRail® line of aluminum railing. Functional as both an outdoor lighting accent and a visual aid for low-light areas, the new LED Rail Light Kits are the latest addition to Feeney’s popular DesignRail®. The warm white LED light is designed to recess into the underside of the top and bottom rails of DesignRail® railing systems, while the snap-on frosted lens evenly diffuses light over outdoor porch and deck areas. The new LED Rail Light Kits are available in two sizes, a 21 inch length and a 32 inch length, providing fuller light distribution than systems using smaller lighting components. Power Kits (required for installation) include either  35 , 60, or 96 watt 24 volt drivers. The new LED Rail Light Kits blend high-style design with the latest technology.

Residential Elevators
Elevating the standard of living, Residential Elevators, Inc. (REI) highlighted various options for in-home elevator systems, including the Luxury Lift LLT 950- Variable speed traction residential elevator. Quiet, smooth and reliable, the advanced system provides dependable vertical transportation in the home. The benefit of the Luxury Lift Traction Elevation is that REI has developed a technology without the need for a dedicated machine room, saving square footage in the home.

ClimateMaster
For more than 50 years, ClimateMaster has serviced the needs of the commercial and residential construction industry worldwide with a comprehensive line of water source and geothermal heat pumps. A geothermal heat pump is an electrically powered device that uses the natural heat storage ability of the earth and/or the earth’s groundwater to raise or lower the temperature of a heating/cooling medium.

Cardinal Shower Enclosures
Cardinal Shower Enclosures featured a wide-array of both sliding door and swing door enclosures, for both residential and commercial applications. The Skyline Series sliding door enclosure made a bold impression, with large exposed wheels holding the sliding door. Available in both 3/8-inch and ½-inch glass, and with three or four wheels. Much like the increasing trend of interior “barn-style” doors, the Skyline Series is sure to fit the bill for design elegance in the home, as well as luxury commercial spaces, such as hotels and resorts.

Dri-Design
Dri-Design’s meticulous engineering has developed a 100 percent recyclable, pressure equalized rain-screen and architectural metal wall panel system that attaches to nearly any substrate without the use of clips or extrusions. A one-of-a-kind standout at the show was Dri-Design’s architectural panels with imaging technology. Using a variety of custom perforations to create images, Dri-Design imaging makes a strong architectural statement.

OldCastle Image - LM

Oldcastle Architect
Brand new from Oldcastle® is InsulTech™, an insulated concrete masonry system. InsulTech ICMS is a complete thermally broken insulated masonry process which includes a full complement of masonry units. The new product offers high thermal efficiency in an innovative design, combining a pre-assembled structural masonry unit, molded EPS insulation insert and thin veneer face.

IsoKern Image - LM

Isokern
Isokern is always an eye-catcher in the industry. Developing products that promote a clean environment, the Isokern GreenTech Solution from Earthcore reduces particulate emissions by up to 80 percent and is the first modular masonry fireplace to qualify under the EPA Voluntary Wood-Burning Fireplace Program. The GreenTech Solution can be easily installed in a matter of minutes by adding their exclusive Catalytic Combustor to any Isokern Magnum or Standard Series fireplace.

 

 


Kleber & Associates is an Atlanta-based integrated marketing communications agency serving the home and building products industry for 25 years. Visit the Kleber & Associates website for the latest news and information about marketing for home and building products for consumers, architects, builders, remodelers, designers and manufacturers. Through our marketing, advertising, public relations and digital marketing expertise — we build better brands that build a better home.

Share

2014 Dwell on Design – Highlights

dwell001Feeling nostalgic for the bygone Goldrush days, the K&A team headed west to Dwell on Design (Dwell) in Los Angeles, California.  The Dwell show featured thousands of products and hundreds of programs on three separate soundstages, focusing on innovative, marketable designs in urban construction, modern design and green living.

 

K&A hosted several client Industrial Design representatives at this annual “incubation lab” event, where we conducted extensive research on popular trends and emerging themes. From small desk accessories to full size cargo containers reclaimed as new age living spaces… the opportunities at the show were rich for exploring dramatic new fabrications and innovative solutions. The forum provided our client brands with a detailed environment from which to “blue-sky” product development ideas amid break-through introductions from around the globe. One theme in a particular semblance-of-harmony we’re titling: “Surface Solutions,” representing significant new approaches to outward facing layers and facades that interact most intimately with our human audiences.

 

dwell002Stikwood is a midrange price “peel and stick” wood planking overlay for surfaces such as walls, ceilings and countertops which is finished with AirPure: a non-toxic, formaldehyde free natural plant oil. One of the main promotional draws of Stikwood is its ease of application, particularly impressive in an industry dominated by high costs and complicated installation methods. The result is a highly textured surface rendered with an old world craftsmanship appearance in a cost-effective solution. In addition to the unique attributes of the product itself, we were naturally impressed with the brand’s go-to-market strategy, led by robust social media engagement.

 

dwell003Finium’s Friendlywall follows a similar path of simplified installation in wood-planked-skin walls. The pieces of Friendlywall fit together, much akin to a room-sized jigsaw puzzle. Interlocking pieces can be chained together across a wall or even an entire room.  The Canada based company stresses eco-friendly products and consumer accessibility as its major selling points.

 

dwell004Giving new meaning to a bun-warmer? Galanter & Jones is a California based design and fabrication studio that is family run and operated, specializing in heated outdoor seating. Their newest product pictured here is the Helios Lounge, featuring a plug-in bench with a heated surface and adjustable temperature controls. We recognize that the heart of the home is now the backyard and as such, homeowners desire to enjoy their outdoor living rooms throughout the changing seasons. This innovative product complements this trend while featuring an ergonomic design that radiates heat outwards, designed to warm one’s entire body. Unexpected, is how incredibly energy efficient these “hot” seats really are.

 

 

dwell005Like accessories for the “little black dress” in the fashion world, so too can cabinetry be updated with entire new looks. Who would have thought that cost-conscious Ikea cabinets could be improved?  Semihandmade cabinet doors – which ships its doors across the country and plans to set up shop soon in Ikea — offers an affordable solution to dress up Ikea cabinets to  look like fine crafted, high quality custom cabinetry at a fraction of the cost. The best of both worlds… cost effective boxes and frames with doors designed to express your own design priorities. I wonder if Swatch Watches ever thought about introducing a cabinet line with mood compatible, swap-able doors?

 

The importance of innovations like these at Dwell on Design is that they not only represent emerging aesthetic trends in the market; but perhaps as important, environmentalism and affordability. Each highlight here represents a major shift towards eco-friendly and sustainability-orientated crafting methods –with an emphasis on the surface and its relationship to dwellers. I’m convinced we’ll continue to see momentum in this arena for home and building products for the foreseeable future. Stay tuned!

Share

2014 NeoCon Highlights

Kleber and Associates summer road tour rolled into the Windy City last month for NeoCon® 2014- North America’s largest design show and conference for commercial interiors. The show draws more than 40,000 attendees each year from the architecture and design industry eager to see the latest trends.

 

As we waited in lines for elevators and weaved in and out of the over 700 showrooms and exhibits, we came across a variety of innovative products and resources for corporate hospitality, healthcare, retail, and various other commercial applications. We couldn’t list them all, so here is a collection of K&A’s favorite standout products from NeoCon 2014.

 

neocon001Forbo

Forbo, a global market leader in linoleum floor coverings, showcased one of their newest product introductions, Marmoleum. Marmoleum Modular is currently the only floor tile that is USDA Bio-Preferred Certified 100 percent biobased. Made from natural, renewable ingredients, Marmoleum Modular features inherent antimicrobial and antistatic properties that improve indoor air quality and resist bacteria growth. Marmoleum Modular tile collection is comprised of 44 beautiful colors and 3 coordinated sizes designed to mix and match.

 

LG Hausys

LG Hausys unveiled a first-to-market surface product called TechTop. This innovative surface-embedded wireless charging technology offers true convenience and mobility-  helping consumers stay connected. Consumers can charge their mobile phone by simply placing it on top of a TechTop Embedded HI-MACS Surface. The rate of charge automatically reduces once the battery is full to prevent damage and to extend battery life. With a single connection hidden beneath the surface, you can keep the area clean and clutter-free, eliminating all those tangled wires or preoccupied power outlets. HI-MACS TechTop has the makings of an ingenious solution for those wanting to stay connected – good riddance wires!

 

Richlite

Richlite Company is a manufacturer of paper-based composite panels offering a warm and natural-feeling surface. Richlite’s unique paper surfaces bring a soft and comfortable ambiance to a room that’s rarely achieved through cold, hard, strong and plastic solid surfaces. It’s made from environmentally sustainable resources and is an attractive, durable long-lasting material that complements a variety of tastes. Applications include kitchen/bath, retail and restaurant surfaces, as well as various other unique applications.

 

revlite-ling-1340-Editeos Light Panel System

The eos Light Panel System is an ultra-slim sheet of light that combines LED lighting technology and an exclusive 3D cutting process to give you a versatile light source. Its slim profile and low power draw make the eos Light Panel System usable in a large number of applications including indoor, outdoor, accent, lighting, etc. The system consumes up to 70 percent less power than a fluorescent lamp. The initial cost may be higher, but energy savings and overall durability is exceedingly better.

Share

The West Coast Swing – Kleber & Associates on the Streets of San Francisco for PCBC

It was an interesting blend on the streets of San Francisco June 25-26. On one end, thousands of IT developers crammed into the Moscone Center West for the annual Google I/O conference to hear “what’s next” from the web’s preeminent authority. One block over, thousands of building professionals and vendors filled the Moscone Center East to see the latest in home improvement and building materials at the 55th annual Pacific Coast Builders Conference (PCBC).

While certainly two distinct audiences, a common theme emerged from both events – how the next frontier of technology will impact our daily lives. While Google went big with wearable devices, PCBC was the stage for a variety of innovative products that meld smart technology, manufacturing and materials with functionality in today’s home.

Founded in 1959, PCBC has been a must-attend event for the industry with direct linkage into the lucrative California/western United States home building industry. The Kleber team walked the halls and visited dozens of booths, one of our work tasks actually, and collected our favorite products on display. We didn’t set any conditions on what we deemed “worthy” for this recap – just the products we found innovative given the show’s overall theme of “New Directions”.  Here were our top three -   We can’t wait to see what PCBC has in store for 2015.

Creative Mines
With a striking booth, lined with Ansel Adams-quality black and white stills of the company’s natural and crafted stone veneer products, Creative Mines made an impression on our team. The company, founded by former executives of El Dorado Stone, uses a proprietary mix- composed of 70 percent post-industrial content- that eliminates the need for smokestack-produced fly ash used by other manufacturers. A high-purity, natural pumice  high density pozzolan helps enhances compressive strength and improves durability.

wcs001

The company also sources natural stone for applications but the crafted product, available in a variety of colors and textures, was as close to natural stone as we’ve found. The company prides itself on being independent from past inventory and outdated equipment so they can work directly with architects on cutting-edge design. The mix of modern production and expertise certainly shows – we struggled telling the difference between real and manufactured.

 

 Liftmaster

Seventy percent of homes in the United States have a Liftmaster garage door opener installed. Think about that – an amazing statistic we learned while visiting the company’s booth. While certainly no stranger to American homeowners, Liftmaster is not resting on its laurels. The company was touting their latest innovation which plays into the home automation movement. MyQ is a system that links your garage door opener with a intelligent communications solution accessible through your mobile phone and other linked accessories. With a home equipped with MyQ enabled devices, you can turn on lights, open the garage door remotely or even check to make sure it’s closed.  The company is now installing MyQ directly into four new models – meaning homeowners can purchase from the box solution versus piece milling an automation system. We found MyQ particularly interesting given the recent talk of Amazon’s use of drones for home delivery.  MyQ, linked with a camera, could conceivably open the garage door for delivery – all managed from your smart phone. The possibilities are intriguing to say the least.

wcs002

Zonda

Homebuilders all need land – you can’t pull up to a vacant lot and start throwing up a dwelling either. For decades, finding available land then planning out developments best suited for a particular demographic meant countless trips to the zoning and permits office of a particular county. Even then, the mainly paper-based system was rife with calculation errors and unclear information on the availability of a particular parcel and surrounding demographics.
Enter Zonda -  a truly game changing application for the iPad which harnesses the power of Meyers Research – a leading market research and advisory service for US Homebuilders- for canvassing,

wcs003

evaluating and ultimately selecting land parcels for new home construction. Using GPS functionality, Zonda offers end-users real-time data, indices and analysis at the swipe of a finger.  The app can hone in by zip code on bustling areas and mine trends that ensure you’re buying lots in desirable selling points including schools, crime rates and job market conditions.  The searches are fully customizable with more than 270 fields and can be exported into a comprehensive report for potential investors.

 

The application offered an amazing interface with precision zoom, call out boxes and HD quality maps.  Even though we don’t focus in this particular area ourselves, we were blown away by the presentation and marveled at its future applications.

Share

Using Twitter to Reach Specific Target Audiences

In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice.Untitled

Since its launch in 2006, the micro-blogging website has grown to over 200 million active users. With such a large user base, Twitter has become one of the prime social media venues for advertising.

Twitter advertising has been available since December 2011. Since then, advertising on Twitter has evolved into a system that makes advertising, and evaluating its results, easier than ever. Read more…

Share

YouTube Videos Enhance Digital Marketing

YouTube used to be a venue for sharing videos with family and friends or to feature crazy comedy sketches.  Today, marketers are all over YouTube using it to their advantage. In fact, YouTube is so popular and serves so many digital advertising functions, its ranked number 2 on top search engines. We still use YouTube to post comedy sketches, but YouTube has now become a competitive platform for businesses to build, brand and market their companies.Untitled

Some companies use YouTube to demonstrate tutorials, present Frequently Asked Questions, discuss reviews, juxtapose before and after home renovations or show expert interviews. YouTube also provides important metrics in how many views the video received and how much user and viewer engagement is achieved. Read more…

Share